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The State of Direct to Consumer Internet Video Services

White Paper Published By: Akamai Technologies
Akamai Technologies
Published:  May 08, 2017
Type:  White Paper
Length:  17 pages

Our survey of companies that currently offer, or plan to launch, so-called “direct to consumer,” or over-the-top (OTT), video services in the market suggests that the industry is maturing. Though 51 percent of those surveyed view their video service as a money-making venture, 49 percent see it as providing some other primary benefit to the company. Not only are the types of OTT video services offered to consumers becoming more diverse, but the marketing and distribution are also improving such that target audiences are more likely to find new services intended for them



Tags : 
video services, akamai, marketing, distribution, audience targeting, service optimization

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