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The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

White Paper Published By: Marketo
Published:  Jun 08, 2017
Type:  White Paper
Length:  43 pages

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.

Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them:

  • Mistake 1: Unclear subject lines
  • Mistake 2: Poor email list hygiene
  • Mistake 3: Failure to measure email inboxing
  • Mistake 4: No engagement segmentation
  • Mistake 5: No re-engagement strategy
  • Mistake 6: Using image-based CTA buttons
  • Mistake 7: No mobile optimization
  • Mistake 8: Bad testing decisions

Tags : 
continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing