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"The experience revolution. Mobilizing to win - are you ready?"

White Paper Published By: IBM
IBM
Published:  Jul 14, 2017
Type:  White Paper
Length:  24 pages

Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift the convergence of physical and digital customer interactions which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.



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