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The Forrester Wave™: Data Management Platforms, Q2 2017

White Paper Published By: Adobe
Adobe
Published:  Aug 30, 2017
Type:  White Paper
Length:  14 pages

In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.



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