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The Survival Guide to Customer Experience: 20 CXM Experts Show Us How It's Done

White Paper Published By: Sprinklr
Published:  Sep 28, 2017
Type:  White Paper
Length:  46 pages

Three billion people are connected and empowered like never before.
Consumers donít just consume. They push. They pull. Doing so with equal and forceful power. This means an advocate can draw draw thousands toward you. Conversely, a detractor can repel others from getting close to you. How these individuals choose to apply that force is a direct result of one thing: their experience. A feeling thatís shaped by each interaction with your brand.

Tags : 
customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey