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A Smarter Process Approach to Accelerating Customer Engagements with Mobile and Social

White Paper Published By: IBM
Published:  Oct 19, 2017
Type:  White Paper
Length:  77 pages

The Smarter Process platform is IBM’s solution for reinventing
business operations in a way that infuses every process
with intelligence and expertise to deliver greater customer
centricity, which in turn fuels top-line growth. It incorporates
Business Process Management, Case Management,
Operational Decision Management and Process Analytics,
along with Process Discovery and Design with an objective of
ensuring that customers find it easy to do business and that
every interaction includes positive touch points.

Within the context of this new imperative, accessing cloud
efficiencies, leveraging mobile for greater engagement,
mining big data for insights, and enhancing customer
relationships via social media, are proving to be critical and
interrelated strategies.

Tags : 
customer engagement, mobile, social, bpm, case management