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Measuring PR Impact: the Framework for a Data-Driven PR Strategy

White Paper Published By: TrendKite
Published:  Apr 25, 2018
Type:  White Paper
Length:  18 pages

Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.

Tags : 
public relations, marketing, martech, pr strategy