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evo Makes Intelligent Email Marketing Scalable with Bluecore

White Paper Published By: Bluecore
Published:  Dec 10, 2018
Type:  White Paper
Length:  7 pages

Bluecore helped evo:

  • Move from batch and blast to 1:1 email marketing. Replace one-size-fits-all promotional emails with automated emails that feature targeted content and send based on customers taking certain actions or changes to products. 
  • Scale the email program and results without scaling the team Introduce 15 high performing email campaigns and expand the email program reach to support a growing business without adding new headcount. 
  • Add new value for shoppers and the marketing team Launch a series of emails that proactively notify customers about changes to products with which they’ve engaged, including price and stock changes, while simultaneously adding a new opportunity to capture email addresses.

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