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US-based Media Giants boosts Marketing ROI with LTI's Ad Sales Audience Prediction & Tracking App

Case Study Published By: Larsen & Toubro Infotech(LTI)
Larsen & Toubro Infotech(LTI)
Published:  Jan 24, 2019
Type:  Case Study
Length:  3 pages

A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.



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