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Why Do E-Commerce Brands Need Customer Retention Marketing?

White Paper Published By: Emarsys - APAC
Emarsys - APAC
Published:  Jun 12, 2019
Type:  White Paper

Customer retention marketing aims to create engaged customers that return to a store or a website again and again. Itís a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it.

Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars. 

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