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The Forrester Wave™: Customer Analytics Solutions, Q2 2018

White Paper Published By: Adobe
Published:  Sep 23, 2019
Type:  White Paper
Length:  16 pages

Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report.

• We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends.

• Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality.

• Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics.

• Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What would take data scientists days or weeks to prepare can be completed in seconds, with insights delivered to the right stakeholders for optimization.

• Whether you sit in the marketing organization, a line of business, or in a centralized customer intelligence team, it’s your job to employ advanced customer analytics to generate this insight.

To see why Adobe is a leader, read the report: Forrester Wave: Customer Analytics Solutions, Q2 2018

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