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How Smart Businesses Use Data to Empower the Entire Organization

White Paper Published By: Adobe
Adobe
Published:  Sep 23, 2019
Type:  White Paper
Length:  6 pages

Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data



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