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Come Together (Right Now) To Deliver The Next Best Experience

White Paper Published By: Selligent Marketing Cloud
Selligent Marketing Cloud
Published:  Sep 24, 2019
Type:  White Paper
Length:  13 pages

Were living in the age of the customer, so its understandable that many companies are striving and claiming to be customer obsessed. yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (nBX). customer insights (ci) pros need to reevaluate their current analytics practices and embrace the nBX model to become truly customer obsessed.

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