CWjobs.co.uk

Welcome to CWJobs jobseeker   Register   or   Sign in    0 Saved jobs

10,380 ads for IT jobs from 783 companies

Do More With Lead Management

White Paper Published By: Oracle
Oracle
Published:  Sep 30, 2019
Type:  White Paper
Length:  14 pages

Lead management combines two heavy hitters in sales and marketing: lead scoring and lead nurturing.

Lead scoring is an objective ranking of one sales lead against another. It helps marketing and sales pros identify where each prospect is in the buying process and follow up accordingly.

On the flip side, lead nurturing is the process of cultivating leads that arenít ready to buy by equipping them with info. Successful lead nurturing anticipates the needs of the buyer based on who they are and where they are in the decision process.



Tags : 

Search