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How to Sell Marketing Automation to Executives

White Paper Published By: Oracle
Oracle
Published:  Sep 30, 2019
Type:  White Paper
Length:  7 pages

Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future:

Get more done, faster and with fewer resources.

• Reach the right prospects more effectively.
• Radically increase conversion rates, revenue, and alignment between marketing and sales.

The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument that’s relevant to each of their objectives and concerns.

Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they view the marketing department, and how can marketing automation address their concerns.



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