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analytics strategy

Results 126 - 142 of 142Sort Results By: Published Date | Title | Company Name
Published By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
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marketing, email marketing, web analytics, marketing strategy, marketing
    
Bronto
Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry, enterprise applications
    
Customer Chemistry
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Building a top-tier analytics practice is an evolution.  The best approach is to start small, then scale with each success.  Learn how to incrementally build your analytics practice with five customizable building blocks that create a strong foundation for analytical success.
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analytics, predictive analytics, business analytics, business process, business strategy, customer chemistry, enterprise applications
    
Customer Chemistry
Published By: Interactive Intelligence     Published Date: May 07, 2012
IT strategies in insurance have traditionally been driven by business objectives and business strategy. But with technology advancements for mobile solutions, social media, analytics, content management (ECM), and process automation, insurers can now take a conjoinment view to evaluate opportunities and drive differentiation. Read more in this paper from Mark Breading of Strategy Meets Action.
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interactive, technology, ecm, process automation, social and mobile technology, business technology
    
Interactive Intelligence
Published By: IBM Software     Published Date: Oct 05, 2010
Ray Wang of The Altimeter Group explores the IT and business criteria organizations must consider when planning their next BI deployment.
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ibm cognos, business analytics, business intelligence strategy, bi deployment, information management matrix
    
IBM Software
Published By: IBM Software     Published Date: Oct 05, 2010
This report focuses on IBM Cognos 8 BI users and compares the results they are seeing to other survey respondents.
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ibm cognos, business analytics, business intelligence strategy, bi tools, operating
    
IBM Software
Published By: SAS     Published Date: Apr 16, 2015
The synergy of creative work and powerful analytics is the route to impactful, innovative campaigns for iris Worldwide, the global creative innovation network. iris has made this strategy a reality using the advanced analytics capabilities offered by SAS, which has given the agency the ability to garner deeper insights using larger data sets, ultimately resulting in higher returns for its customers.
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SAS
Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
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customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score, sales conversion rate, improved regency, improved frequency, improved monetary value, multi-channel next best action, mnba, social media, crm & customer care, marketing research, traditional marketing
    
IBM
Published By: IBM     Published Date: Jan 17, 2013
Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction.
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IBM
Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction.
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IBM
Published By: Skillsoft     Published Date: Jun 25, 2015
Read this white paper to learn why HR divisions are turning to analytics as a key capability to proactively drive business strategy. HR professionals need a consistent analytical point of reference to make human capital decisions that impact business results.
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analytics, business strategy, human capital decisions, human resources
    
Skillsoft
Published By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
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digital analytics, roi, increasing roi, digital governance, digital strategy
    
Adobe
Published By: IBM     Published Date: Aug 06, 2014
With IBM analytics for big data with a smart mobile strategy, banks can increase wallet share and assets under management while lowering the organization’s operating ratio by using more efficient channels.
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ibm, banking, digital, data, big data, analytics, mobile
    
IBM
Published By: IBM     Published Date: May 22, 2015
In this webinar, we will discuss the broad range of IBM deployment approaches that can help organizations solve their business challenges and achieve a higher ROI from analytics.
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analytics, roi, management, ibm, strategy, bandwidth management, productivity, project management
    
IBM
Published By: FICO     Published Date: Mar 22, 2018
Predictive analytics provide the foresight to understand cybersecurity risk exposure. Cybersecurity strategies often consist of “whack-a-mole” exercises focused on the perpetual detection and mitigation of vulnerabilities. As a result, organizations must re-think the ever-escalating costs associated with vulnerability management. After all, the daily flow of cybersecurity incidents and publicized data breaches, across all industries, calls into question the feasibility of achieving and maintaining a fully effective defense. The time is right to review the risk management and risk quantifcation methods applied in other disciplines to determine their applicability to cybersecurity. Security scoring is a hot topic, and rightfully so. When evaluating ways to integrate these scores into your cybersecurity strategy, be sure to look for an empirical approach to model development. The FICO Enterprise Security Score is the most accurate, predictive security score on the market.
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FICO
Published By: Workday Italy     Published Date: Sep 19, 2018
In this Argyle Executive Forum webinar replay, leading HR executives across industries provide expert insight and recommendations for building an analytics strategy and putting a data foundation in place.
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Workday Italy
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