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analytics strategy

Results 76 - 100 of 142Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
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adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy
    
Adobe
Published By: SAP     Published Date: Jul 17, 2012
There is growing evidence that more pervasive BI and analytics have a direct impact on competitiveness. Better decision making is more important when resources become restricted during a recession, so BI and analytics projects will still appeal to management. However, justifying large capital outlays for software will be challenging unless short-term benefits can be directly correlated with the investment. As more incremental projects are undertaken, it will be important to execute these projects within the long-term strategic plan of organization wide decision management. Read an active Q&A session with Dan Vesset, IDC Program Vice President of Business Analytics on building a successful enterprise BI strategy.
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business intelligence, analytics, management, business technology
    
SAP
Published By: SAP     Published Date: Jul 17, 2012
Although IDC is expecting worldwide spending on business analytics software to be $33 billion in 2012, technology is only part of the story. The growing demand for faster response and deeper business insight is forcing companies to adopt a more pervasive approach to business intelligence (BI) that supports evidence-based decision making. Higher BI and analytics competency and pervasiveness are achieved when organizational culture, business processes, and technologies are designed and implemented with the goal of improving or automating all strategic, operational, and tactical decision making capabilities of all stakeholders. Access this paper to learn essential best practices for creating a solid BI and analytics strategy.
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sap, best practices, business intelligence, analytics strategy, technology, business technology
    
SAP
Published By: CDW     Published Date: Jul 08, 2015
Addressing vulnerabilities in this growing risk environment.
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security, vulnerability management, analytics, threat prevention, cyber attacks, mobile, strategy, best practices, security management, security policies, mobile device management, data loss prevention
    
CDW
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
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multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence, loyalty, business operations, omnichannel, real-time, engage, solutions
    
Infogroup Targeting Solutions
Published By: Infogroup Targeting Solutions     Published Date: Jul 09, 2013
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
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marketing analytics, business analytics, marketing strategy, retail marketing
    
Infogroup Targeting Solutions
Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
    
Webtrends
Published By: IBM     Published Date: Sep 29, 2015
Improve business performance and remain competitive.
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analytics, strategy, talent, social chatter, tools, engage, develop, data
    
IBM
Published By: IBM     Published Date: Jan 06, 2016
Big data. We've heard the phrase for quite some time, but how can human resource leaders get into the action?
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talent analytics, ibm, big data, strategy
    
IBM
Published By: Schneider Electric     Published Date: Aug 15, 2017
Schneider Electric is integrating datacenter infrastructure management (DCIM) software, big-data analytics and cloud services into the management of customers’ datacenters. Its recently launched StruxureOn cloud offering signals a new wave in datacenter operations, using a combination of machine learning, anomaly detection and event-stream playback to give operators real-time insights and alarming via their smartphones. More capabilities and features are planned, including predictive analysis and, eventually, automated action. Schneider’s long-term strategy is to build a partner ecosystem around StruxureOn, and provide digital services that span its traditional datacenter business.
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incident tracking, historical trending, troubleshooting, operational analysis, prediction model, schneider equipment, maintenance, firmware updates
    
Schneider Electric
Published By: SAP     Published Date: Nov 22, 2011
Explore the Aberdeen e-book "High-Performance Organizations Empower Employees with Real-Time Mobile Analytics" - and see how you can get the edge. Hear from industry experts how to effectively roll out your mobile analytics strategy, and empower your front-line workers with real-time insight and tools. Don't confine intelligent decisions to desktops - be ahead of the mobile analytics curve.
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sap, mobile, mobile analytics, real-time, technology, high-performance
    
SAP
Published By: IBM     Published Date: Feb 24, 2015
IBM offers a comprehensive solutions portfolio that helps insurance companies integrate big data and analytics capabilities into their telematics strategy. The portfolio incorporates dozens of new patented technologies developed by IBM Research and builds on IBM Watson Foundations.
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telematics, ibm, insurance, big data, comprehensive solutions, small business
    
IBM
Published By: Vindicia     Published Date: Jun 17, 2014
Many digital offerings are sold on a subscription and recurring basis. Bring Digital Goods and Subscribers Together - this eBook gives you nine essentials for acquiring subscription and recurring revenue customers.
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subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models, subscription billing analytics, subscription billing, saas digital storefront, saas billing solutions, recurring billing software, recurring billing, microtransaction business model, micro transactional model, enterprise subscription billing, digital storefront optimization, digital storefront, digital economy automation
    
Vindicia
Published By: Vindicia     Published Date: Jun 17, 2014
The eBook ‘Digital Age / Digital Goods’ provides information on the various components you’ll want to address while you test an acquisition mix best suited for your organization, and your target audience.
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subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models, subscription billing analytics, subscription billing, saas digital storefront, saas billing solutions, recurring billing software, recurring billing, microtransaction business model, micro transactional model, enterprise subscription billing, digital storefront optimization, digital storefront, digital economy automation
    
Vindicia
Published By: SAS     Published Date: Mar 06, 2018
Business intelligence has come a long way ? from assistance with report generation to self-service platforms for discovery and analytical insight. As technological capabilities and business aptitude with information continue to advance, the next generation of BI will be even more capable and valuable to the enterprise. To discuss today’s success factors and tomorrow’s opportunities, IIA spoke with Rick Styll, Senior Manager, Visual Analytics Product Management at SAS, and Tapan Patel, Principal Product Marketing Manager at SAS.
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SAS
Published By: SAS     Published Date: Mar 14, 2014
There is a continuing disconnect between lT and lines of business with regard to analytics. While IT sees itself contributing to and guiding analytics strategy, LOB is more likely to see it as a roadblock. But the nature of analytics is changing, presenting a new, unique role for the CIO.
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sas, cio, idc, lob, it organization, analytic's value, data integrator, disconnect, analytic strategy, data management, data center
    
SAS
Published By: SAS     Published Date: Mar 14, 2014
In this study, we identified many ways that IT is perceived to be a roadblock to a successful analytics strategy and a number of disconnects between how IT and lines of business view IT’s role.
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sas, data strategy, idc, productive collaboration, analytic's strategy, counterparts, support, data management, data center
    
SAS
Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing, marketing research
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers, analytics, strategy, cmo, roi, romi, multi-channel, kpi, voc, predictive, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis, website development, emerging marketing, social media, internet marketing, crm & customer care, marketing research, e-commerce
    
Adobe
Published By: IBM     Published Date: Mar 12, 2014
Following an analytics strategy set by the company’s C-level executives, MarineMax moved away from spreadsheet-based reporting processes several years ago, and built an enterprise-class business analytics platform based on IBM Cognos and IBM InfoSphere technologies.
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ibm, ibm cognos, ibm infosphere, business technology, business analytics, analytics strategy, business analytics platform
    
IBM
Published By: IBM     Published Date: Oct 13, 2015
This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
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ibm, audience analytics, idc iview, research, strategy, technology, networking, knowledge management, business technology
    
IBM
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