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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 276 - 300 of 439Sort Results By: Published Date | Title | Company Name
Published By: Optify     Published Date: Aug 03, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
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b2b, optify, seo, search engine optimization, lead generation, inbound marketing, search marketing, email marketing, emerging marketing, social media, internet marketing, e-commerce
    
Optify
Published By: Conductor     Published Date: May 29, 2013
Standard practice for most marketers is to target the largest possible addressable audience with their product or service. Go to where the eyeballs are -or so the logic goes.
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conductor, seo, marketing, long-tail terms, marketing 101, search marketing
    
Conductor
Published By: Switch Video     Published Date: Jun 05, 2013
In 60 Seconds you will learn why an explainer video is the most effective way to communicate your business or organization's message and the cognitive psychology behind their success. We discuss how to simplify your company’s story, so people know what you do; how to use dual coding theory, so people relate to and remember your story; and how to better connect with your audience, so more people buy your product or service.
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video marketing, video storytelling, online video
    
Switch Video
Published By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
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oracle, brand strategy, super bowl, social media strategy, engagement, continuing the conversation, social media
    
Oracle Social Cloud
Published By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
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adobe, benchmark, search, spend, cpc, pla, advertising, google, yahoo, bing, tends. device, ctr, germany, mobile, keywords, audience, search marketing, internet marketing
    
Adobe
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
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social media, social intelligence, social media monitoring, social listening, social insights, telecommunications, telecom, telecoms, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Brandwatch
Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
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social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion, retail, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Brandwatch
Published By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
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social media, social intelligence, social media monitoring, social listening, social insights, television, tv networks, television networks, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Brandwatch
Published By: Rackspace     Published Date: Jan 19, 2016
San Francisco-based RockYou purchases the rights to existing social video games, then incorporates in-game ads, and rebrands them as RockYou games.Delivering interactive media content to engaged audiences online, RockYou boasts a portfolio of free-to-play games including dozens of company-owned and partner titles across key platforms, genres and demographics.
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rackspace, social gaming, private cloud, data, rockyou, security, data center
    
Rackspace
Published By: Citrix Online     Published Date: Aug 24, 2010
This new brief shows you how to deliver effective online training to any audience anywhere in the world with Citrix® GoToTraining.
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citrix online marketing, webinar, online training, gototraining
    
Citrix Online
Published By: IBM     Published Date: Mar 12, 2014
Learn how to take your organization’s social media strategy beyond passive listening to truly engaging your audience to create business value.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software, cloud computing
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
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ibm, mobile, web push, free notifications, marketing, emerging marketing, it management
    
IBM
Published By: IBM     Published Date: Oct 13, 2015
This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
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ibm, audience analytics, idc iview, research, strategy, technology, networking, knowledge management, business technology
    
IBM
Published By: IBM     Published Date: Apr 14, 2016
Information associated with consumers can provide a lot of value - if insights from that data can be quickly and accurately attained. This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
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ibm, media, entertainment, audience analytics, idc, idc iview
    
IBM
Published By: IBM     Published Date: Jul 15, 2015
This paper evaluates the market’s readiness for Zero Trust concepts and technologies, based on Forrester’s own market data and a custom study of the same audience.
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intrusion prevention system, encrypted tunnels, it security, security management, network analysis, visibility capabilities, compliance, disaster recovery, intrusion prevention, security policies, database development, quality assurance, desktop management, vulnerability management, data loss prevention
    
IBM
Published By: IBM     Published Date: Mar 31, 2016
"The API economy is the source of much of the innovation that is happening today, both in how companies manage their information technology and how they do business. To succeed in the API economy and reach new markets, companies need a clear strategy to define the best way to achieve monetization. But what, really, is this thing we call API economy? And how do you take advantage of it? In this exciting broadcast, experts will explore how companies are leveraging APIs to disrupt entire industries and how organizations can get started today. Who Should Attend this Webcast: business audience"
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ibm, api, api economy, integration, application program interface, cloud, middleware, networking, business technology
    
IBM
Published By: Zmags, Corp.     Published Date: Aug 11, 2010
Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.
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zmags, measure, digital magazines, internet marketing, traditional marketing
    
Zmags, Corp.
Published By: Zmags, Corp.     Published Date: Jun 15, 2010
How marketers can navigate the increasingly murky waters of mobile platforms, devices and services With the rise of smartphones, notebooks and tablets, life has become more complicated for you regarding creating and delivering digital content to your audience. Get the inside look with this comprehensive whitepaper and learn how to navigate the increasingly murky waters of mobile platforms, devices and services.
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zmags, smartphones, mobile marketing, internet marketing, android
    
Zmags, Corp.
Published By: PermissionTV     Published Date: May 07, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
Tags : 
content personalization, emerging marketing, lead generation, rich media, social networking, b2b, roi, return on investment, webinar, video, vod, online video
    
PermissionTV
Published By: Optify     Published Date: Aug 13, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
Tags : 
b2b marketing, keywords, seo, search engine marketing, keyword diversity, optify, inbound marketing
    
Optify
Published By: Seagate Technology     Published Date: Apr 14, 2015
You can have all the latest features of iOS 8 on your iPhone, but if you’re still using an iPhone 4s, you won’t be able to take advantage of most of them. This should serve as an appropriate metaphor for this audience because when it comes to data storage, many of today’s storage solutions have been around since the 1970s…as in the the world of mobile, today’s data storage needs are revealing just how limited those older solutions are. Even if a company has updated almost everything in its IT ecosystem, it takes only one unchanged layer to prevent them from realizing the benefits of the latest technology. With petabyte scale, reliability, performance, and efficiency the order of the day we are fast approaching that point with storage. There is without question a need to change in the current storage paradigm. In this webinar you will learn about current IT storage challenges and useful insights about next-generation storage solutions.
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storage solutions, mobile data storage, it ecosystem, petabyte scale, network architecture
    
Seagate Technology
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
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calls to action, bds, bulldog solutions, messaging, planning, promotion planning, lead gen, topics, messages, effective calls to action, audience, audit, gap, compliance, black box
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map, mapping, audience development, resources, buyer personas, sales development, sales leads, in-person environment, audience segmentation, promotion planning, audience, b2b, btob
    
Bulldog Solutions
Published By: LeapFrog Interactive     Published Date: Jan 23, 2009
Demographics alone are no longer sufficient to provide a brand with the kind of information it needs to understand what truly motivates consumer behavior.  To delve deeper into the minds of its target audience, brands need to utilize psychographics. Learn more today!
Tags : 
leapfrog, industry research, psychographics, psychographic research, consumer behavior
    
LeapFrog Interactive
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