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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 226 - 250 of 471Sort Results By: Published Date | Title | Company Name
Published By: Spredfast     Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
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social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing, social video marketing, video marketing services, best marketing videos, video social media, animated marketing videos, youtube video marketing, video for business marketing, digital marketing video, video marketing agency, social media video sites, video social
    
Spredfast
Published By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
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instagram, social media, brand ambassador, micro-influencer
    
Curalate
Published By: HP Inc.     Published Date: Jun 13, 2018
As a direct-to-consumer 3D printing provider, Shapeways is connecting designers with prospective customers in a global online marketplace. Find out how HP Multi Jet Fusion technology helps Shapeways make and deliver products quickly to a demanding audience that doesn’t want to be kept waiting. Read the case study
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HP Inc.
Published By: Bluekai     Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
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data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, hewlett-packard, omnicom, managing data, emerging marketing, data management, internet marketing, traditional marketing, data center
    
Bluekai
Published By: IBM Software     Published Date: Jul 28, 2010
See how BI provides the necessary insights to understand market opportunities, drive campaign effectiveness and deliver differentiated product offerings to key audiences.
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ibm software, cognos performance manager, business practice, performance management framework, roi, business intelligence
    
IBM Software
Published By: IBM Software     Published Date: Jul 29, 2010
See how BI provides the necessary insights to understand market opportunities, drive campaign effectiveness and deliver differentiated product offerings to key audiences.
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ibm software, cognos performance manager, business practice, performance management framework, roi, sales
    
IBM Software
Published By: IBM     Published Date: Aug 14, 2014
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
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ibm, mobile, web push, free notifications, marketing, emerging marketing, it management
    
IBM
Published By: Red Hat     Published Date: Sep 25, 2014
When a company sells services to a consumer audience primarily through a Web user interface (UI), that Web UI had better be online and available, all the time, especially if you are an airline. Such is the real-world scenario that faces Chris Skretowski, Linux Specialist at Devon, United Kingdom-based Flybe, Europe's largest regional airline. Despite being a relatively small IT function, it powers a regional airline with over 1,700 employees and 55 aircraft, and the company has big ambitions, driven top down by a new CEO who believes that technology adoption and use can make a real difference in the company's bottom line. Having a board that is supportive of IT as a strategic business driver means there is lots of open air ahead for Skretowski, who is responsible for all the Linux infrastructure that front ends the company's missioncritical Web presence. Flybe was one of the 21 companies that were interviewed for quantitative results on their operations as part of an IDC ROI analys
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web user interface, it function, it infrastructure, roi analysis, it management, data management
    
Red Hat
Published By: Akamai     Published Date: Mar 08, 2017
Engage online audiences with attractive images that are automatically optimized for both maximum visual quality and performance while reducing the cost and effort to transform and deliver web-ready images.
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online, quality, performance, cost, reducing cost, images, content, quality, engagement, online engagement
    
Akamai
Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: SheerID     Published Date: Oct 18, 2019
Standing out in a competitive market is no easy feat. How do you make a splash? It goes beyond innovative technology or relatable brand identity. You need a customer acquisition strategy that will connect your company with the ideal audience. Creating a personalized offer for specific consumer tribes—such as the military, students, or teachers—is a great start. But a manual verification process is frustrating for buyers and time-consuming for support teams. Learn how Purple used gated, personalized offers backed by instant verification, which led to: ? A 6x conversion rate ? Saving their support team 49 hours per month of phone calls ? 25:1 ROAS (Return on Ad Spend)
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SheerID
Published By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn: -High-impact strategies that drive repeat visits and audience retention -Tactics to test and deploy in order to put strategy into action -Actionable frameworks to properly measure and drill-down into repeat visit rates Who should download: -Directors of Audience Development & Retention -Directors of CRM -Digital Marketing Directors and Managers -Channel Marketing Managers (Web, Email, Mobile)
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sailthru, media, marketing, repeat visits, nurturing, nurture, customer experience, email marketing, emerging marketing, internet marketing, e-commerce, sales
    
Sailthru
Published By: LeapFrog Interactive     Published Date: Jan 23, 2009
Demographics alone are no longer sufficient to provide a brand with the kind of information it needs to understand what truly motivates consumer behavior.  To delve deeper into the minds of its target audience, brands need to utilize psychographics. Learn more today!
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leapfrog, industry research, psychographics, psychographic research, consumer behavior
    
LeapFrog Interactive
Published By: IBM     Published Date: Mar 31, 2016
"The API economy is the source of much of the innovation that is happening today, both in how companies manage their information technology and how they do business. To succeed in the API economy and reach new markets, companies need a clear strategy to define the best way to achieve monetization. But what, really, is this thing we call API economy? And how do you take advantage of it? In this exciting broadcast, experts will explore how companies are leveraging APIs to disrupt entire industries and how organizations can get started today. Who Should Attend this Webcast: business audience"
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ibm, api, api economy, integration, application program interface, cloud, middleware, networking, business technology
    
IBM
Published By: Mass Relevance     Published Date: Jun 12, 2014
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
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sponsorship offerings, sports sponsorship, on-air promotion, and website integration, networking
    
Mass Relevance
Published By: Intercom     Published Date: Oct 08, 2015
An effective messaging strategy means targeting the right users with the right message at the right time and place. Failing to do so leads to customers mentally, or literally, unsubscribing from you. From the makers of Intercom, a customer communications platform, this book teaches you how to increase customer engagement in three ways: 1. Define the audience for your message by segmenting users according to behavior and action. 2. Craft a message for maximum impact; what voice, tone, format, and language to use. 3. Discern the right way and the right time for a message and know what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
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customer onboarding software, user engagement, in-product communication, in-product messaging, onboarding software, customer engagement software
    
Intercom
Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
Les marketeurs dans le domaine des médias et du divertissement ont toujours joué à un jeu de cache-cache aux enjeux élevés avec leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Les marketeurs dans le domaine des médias et du divertissement ont toujours joué à un jeu de cache-cache aux enjeux élevés avec leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
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Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital, e-commerce
    
Adobe
Published By: Quantcast     Published Date: Feb 13, 2015
En 2013, les dépenses en Display ont augmenté de 23 % dans le monde. Au cours de ces dernières années, nous avons constaté que les annonceurs consacrent une part de plus en plus importante de leur budget publicitaire au Display. Ceci leur permet de toucher une audience passant 96 % de son temps en ligne : sites d’information, e-mails, sites vidéo et réseaux sociaux. Après avoir consulté nos clients, nous nous sommes rendu compte qu'ils étaient extrêmement intéressés par le potentiel du Display et par la façon de mesurer leurs campagnes.
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quantcast, display, emerging marketing
    
Quantcast
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...
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leadlife solutions, roi, lead generation, lead optimization, crm
    
LeadLife Solutions
Published By: IndustryBrains     Published Date: Jan 16, 2007
Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.
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industrybrains, pay per click
    
IndustryBrains
Published By: Hubspot     Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
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pinterest, social media, hubspot, driving traffic, inbound marketing, social media marketing
    
Hubspot
Published By: PGi     Published Date: Jul 03, 2018
Most large companies have already made investments in tools that make video webcasting possible. Video is the most vibrant and intimate medium that executives can use to convey information to large, far-flung internal audiences. Video helps keep employees on the same page about company branding, strategic direction, and externally-facing stories and messaging. It facilitates the transparency and authenticity that today’s employees demand. CEOs of large, global corporations are frequently the catalyst for enterprise live streaming because they know they can use it to make a powerful and personal connection with tens of thousands of remote employees—efficiently and cost-effectively. They support using technology to foster communication and transparency, leading to a more engaged, productive workforce. They recognize the power of video. And they see how engaged, satisfied employees can collectively strengthen their company’s competitive advantage and enhance their bottom line. If your CEO
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PGi
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