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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 126 - 150 of 155Sort Results By: Published Date | Title | Company Name
Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
Tags : 
spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.
Tags : 
spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube
    
Spredfast, Inc.
Published By: AccelSocial - Citrix     Published Date: Jul 22, 2012
Delivering the three Cs of the modern training experience - collaboration, content and conversation - is easier than you think. Start by taking a look inside your new social media toolkit.
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training, social media, citrix
    
AccelSocial - Citrix
Published By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them “do more with less.” Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
Tags : 
video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employees—memos, phone calls, newsletters—are being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Do you have a strategy specifically for video marketing? If not, you're missing out! Video has proven to be an effective means of boosting demand generation, enabling sales teams, improving PR practices, promoting upcoming events, and more. Read this E-book to get started now.
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video marketing, content marketing, marketing best practices, social media, viral video, demand generation, tracking video, event promotion
    
Brainshark
Published By: Curalate     Published Date: Jul 17, 2014
Its time! You're finally ready to harness the power of the visual web to increase engagement with your brand. But before you attract users to your Pinterest page, you want to have content for them to interact with, right? This guide will take you through the process of building your first boards.
Tags : 
instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
    
Curalate
Published By: Curalate     Published Date: Jul 17, 2014
Download the full case study to learn how Kahlua turned online inspiration into offline action!
Tags : 
instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
    
Curalate
Published By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
Tags : 
instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
    
Curalate
Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
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content, commerce, retail, ecommerce, publishing, media, customer experience, marketing
    
Sailthru
Published By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
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real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing
    
Quantcast
Published By: SocialFlow     Published Date: Jan 08, 2015
This webinar will break down the findings from SocialFlow’s recent study, “Data Drives Social Performance: The Benchmark Study on Organic Publishing to Social Networks” that spans 1.6 million posts that generated 1.5 billion engagements.
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social content publishing, social networks, social media content distribution, customer engagement, emerging marketing, social media, crm & customer care, marketing research
    
SocialFlow
Published By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : 
cision, social media, social media strategy, marketing, marketing research
    
Cision
Published By: CMO.com     Published Date: Mar 16, 2017
Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019.
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cmo, pq media, content, marketing, branding, cmo, media, forecasting
    
CMO.com
Published By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
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act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
    
Act-On
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
Tags : 
oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
Published By: IBM     Published Date: Sep 23, 2008
To stay ahead of the competition, companies depend on partnering and collaboration solutions that leverage the capabilities of suppliers, partners and customers. In this webcast you'll see how IBM Lotus Quickr 2.0 can transform the way everyday business content, like documents and rich media, can be shared to make a more effective collaboration team.
Tags : 
collaboration, ibm, ibm mmdg, mmdg, collaborative commerce, document management, productivity, quickr
    
IBM
Published By: Sanbolic     Published Date: Aug 21, 2009
Today, most video post production for standard-definition content has moved onto disk-based, non-linear editing (NLE) systems. These systems offer improved flexibility over linear, tape-based systems by allowing a workstation fast access to any part of the digital media file.
Tags : 
hi def, hi-def, san, storage area network, storage area networks, cisco, storage, hi-def video
    
Sanbolic
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
Designed to empower both software developers and non-developers alike, AutoPlay Media Studio 6.0 brings advanced multimedia development abilities to business users, video producers, educators, content distributors, and anyone with an intermediate level of computer knowledge.
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enterprise applications, sales & marketing software, multimedia software, multimedia studio, indigo rose
    
Indigo Rose Corporation
Published By: SubscriberMail     Published Date: Apr 14, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
Tags : 
subscribermail, unsubscribe, email marketing, e-mail marketing, website, marketing, e-mail content, rich media
    
SubscriberMail
Published By: Radian6     Published Date: Nov 01, 2011
This eBook, Four Steps to Creating Content for a Social Media Community, explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content
Tags : 
radian6, marketing, social media, video, blogs, content strategy
    
Radian6
Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
Tags : 
adobe, web content management, enterprise application, knowledge management, wcm, analytics, social networking, rich media management
    
Adobe
Published By: iCims     Published Date: Jan 17, 2013
To fully realize the benefits of social recruiting and maximize the return on investment, job postings must be optimized in terms of format, content, and delivery time. Job postings need to be social media optimized (SMO) to deliver results.
Tags : 
social recruiting, human resources, recruiting, social media, social media optimization
    
iCims
Published By: Adobe     Published Date: Oct 19, 2012
Three trends have altered the Web content management market since 2011: social media, mobile computing and WCM used in more comprehensive solutions toward online channel optimization. Read on to learn more about WCM and the best in class solutions.
Tags : 
wcm, adobe, web content management, java, .net, social media, customer experience, online channel
    
Adobe
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