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Results 1 - 25 of 187Sort Results By: Published Date | Title | Company Name
Published By: Icertis     Published Date: Oct 24, 2019
As the global economy adapts to a period of long-term uncertainty, procurement teams are being tasked with diversifying the supplier base of the organization in order to maintain business continuity and avoid risks, all while delivering quality outcomes. This report seeks to contextualize the performance and alignment of Procurement departments both within the larger organizations they serve and amid their place in the global economy.
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Icertis
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: HERE Technologies     Published Date: Nov 04, 2019
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. K nowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger , along with Cami Zimmer (EVP Busi ness & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience . Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve th e consumer journey at each touchpoint of the shopping experience – from the first time the y see the personalized promotion to the actual delivery of their purchase . View this webinar and learn : ? How to innovate around location insights to create personali zed experiences . ? How location technologies help to r efine segmentatio
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HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Cisco     Published Date: Feb 23, 2016
Businesses in virtually every industry are using location data to better understand their customers and users. By knowing how people move through and interact with a venue, businesses can gain valuable insights to optimize their locations and engage customers at the point of decision. However, contextual customer information is only as valuable as its accuracy. And when it comes to capitalizing on location data, a meter is worth more than a kilometer.
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data, wireless, network manangement, customer engagement, network management, network performance, productivity, project management
    
Cisco
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems, open source, software outsourcing
    
Pega
Published By: VMware     Published Date: Feb 24, 2017
In the world of the digital workspace, employees want to get access to apps and data, with one-touch single sign-on simplicity from any device, anywhere. This poses problems for organizations as they try to ensure security and control with contextual controls, such as device type, device posture, network location, and a host of other conditions. Download this infographic to see how VMware Workspace™ ONE™ is the identity-powered solution your organization has been looking for.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
In the world of the digital workspace, employees want to get access to apps and data, with one-touch single sign-on simplicity from any device, anywhere. This poses problems for organizations as they try to ensure security and control with contextual controls, such as device type, device posture, network location, and a host of other conditions. Download this infographic to see how VMware Workspace™ ONE™ is the identity-powered solution your organization has been looking for.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
In the world of the digital workspace, employees want to get access to apps and data, with one-touch single sign-on simplicity from any device, anywhere. This poses problems for organizations as they try to ensure security and control with contextual controls, such as device type, device posture, network location, and a host of other conditions. Download this infographic to see how VMware Workspace™ ONE™ is the identity-powered solution your organization has been looking for.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
In the world of the digital workspace, employees want to get access to apps and data, with one-touch single sign-on simplicity from any device, anywhere. This poses problems for organizations as they try to ensure security and control with contextual controls, such as device type, device posture, network location, and a host of other conditions. Download this infographic to see how VMware Workspace™ ONE™ is the identity-powered solution your organization has been looking for.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
In the world of the digital workspace, employees want to get access to apps and data, with one-touch single sign-on simplicity from any device, anywhere. This poses problems for organizations as they try to ensure security and control with contextual controls, such as device type, device posture, network location, and a host of other conditions. Download this infographic to see how VMware Workspace™ ONE™ is the identity-powered solution your organization has been looking for.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
In the world of the digital workspace, employees want to get access to apps and data, with one-touch single sign-on simplicity from any device, anywhere. This poses problems for organizations as they try to ensure security and control with contextual controls, such as device type, device posture, network location, and a host of other conditions. Download this infographic to see how VMware Workspace™ ONE™ is the identity-powered solution your organization has been looking for.
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VMware
Published By: Adobe     Published Date: Sep 12, 2017
"Discover new strategies for creating, managing, and orchestrating cross-channel campaigns. Read our guide now to learn how you can: --Integrate processes and data for cross-channel campaign success --Create personalized, contextual campaigns across channels and devices --Leap ahead of the competition with authentic cross-channel experiences"
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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Adobe
Published By: Gigamon     Published Date: Oct 25, 2017
Read Gartner’s research note, Top 10 Strategic Technology Trends for 2017: Adaptive Security Architecture, to improve visibility and control over your organization’s exposure to risk with a continuous, contextual and coordinated approach to security. Comprehensive protection now requires an adaptive process to predict, prevent, detect and respond to security breaches that includes DevSecOps, IoT Security, and Intelligent Security. This note walks you through key planning assumptions, analysis, best practices and specific recommendations.
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Gigamon
Published By: Sitecore     Published Date: Feb 26, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
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wireless management, wireless, communications, business practices, commerce
    
Sitecore
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Infor     Published Date: Jan 03, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
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infor, cds global, interaction advisor, real-time customer profile, analytics and business rules, crm solution, customer relationship management
    
Infor
Published By: Infor     Published Date: Jan 06, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
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infor, cds global, interaction advisor, real-time customer profile, analytics and business rules, crm solution, customer relationship management
    
Infor
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: SAP     Published Date: Sep 19, 2017
SAP S/4HANA Retail for merchandise management is at the core of a comprehensive suite of retail offerings designed to help retailers meet the demands of a digital economy. It supports retail core processes end to end, starting with master data down to point-of-sales (POS) connectivity. It allows insights into operational retail data, empowering users with contextual, real time information for faster and better decision making. Processes can easily be extended to connect to business networks to form a digital ecosystem and collaboratively drive business model improvements. Equipped with a simple and intuitive user experience, the solution offers better support for headquarters users as well as store associates to drive compelling customer experiences.
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master data, management, retail price, merchandise buying, collaboration, vendor agreement, forecasting, sap
    
SAP
Published By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
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email marketing, personalised emails, marketing, customer service, customer interaction, contextual email
    
Adobe
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