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Results 126 - 150 of 297Sort Results By: Published Date | Title | Company Name
Published By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
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customer, store, consumer, business, read-to-buy, local marketing, reputation management
    
Uberall
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers don’t have to reiterate their problems multiple times to multiple people. It provides better insights into a customer’s next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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ttec
Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Jive Software     Published Date: Oct 08, 2009
Learn how T-Mobile's business sales team leverages an employee collaboration network to close deals faster.
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jive, social business, business sales, employee collaboration network, feedback from sales teams
    
Jive Software
Published By: Unica     Published Date: Nov 04, 2010
Facing an unprecedented pace of change, you, like many marketers,may be struggling to create meaningful conversations with your audience.While you may be turning up the volume, if you are still using pushstrategies to shout out your messages, your buyers may be tuningout.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, ebook, integration
    
Unica
Published By: Virgin Pulse     Published Date: Mar 13, 2014
A new survey of more than 1,000 full-time U.S. employees by Virgin Pulse reveals that, while employees love their companies, they're not always feeling appreciated. Begin to turn that sentiment around by supporting employees' Total Quality of Life - including physical, emotional, social, and financial health - and fostering the employee/manager relationship with open conversations highlighting employees' achievements and recognizing a job well done.
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human resources
    
Virgin Pulse
Published By: Citrix Systems     Published Date: Apr 14, 2014
The conversation about VDI has moved from “whether” to “when” and “how.” In today’s fast-moving markets, a centralized approach to desktop and app delivery has become essential to help businesses become more mobile, flexible, agile and productive. Download this white paper to learn more!
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vdi, desktop apps, mobile apps, app delivery, tablets, productivity, flexibility, it management
    
Citrix Systems
Published By: IBM     Published Date: Apr 27, 2012
During this Webcast, Axendia Industry Analyst Daniel Matlis discusses with Mr. Lentz how The Johns Hopkins Hospital uses its Integrated Asset and Service Management solution to improve uptime to support patient care; control costs for procurement, maintenance, labor and materials; support regulatory compliance activities; and use workflow capabilities for internal controls.
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healthcare, ibm, labor, maintenance, patient care
    
IBM
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.
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campaign effectiveness, ad campaign effectiveness, online conversation, ad agencies, ad appraisal, social media
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
In order to develop a framework for evaluating the success of non-traditional advertising. Crimson Hexagon analyzed the online conversions surrounding the 8-bit video game released by Old Spice in Dec. 2013, in which users play the game's eponymous hero. Download this case study to learn more about their findings.
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old spice, online conversations, measuring consumer engagement, social media
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Understand the impact of social media in Born Sinner vs Yeezus on same day album release.
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wom, word of mouth, social media conversation, online conversation, earned media, online consumer opinion, social media
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
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instagram, vine, consumer insights, online conversation, mobile video sharing, social media analysis, social media, advertising agencies
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this paper to learn how Crimson Hexagon performed contextual analysis of millions of social media conversations surrounding The Great Gatsby to find out exactly what people are saying about it on Twitter.
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online conversation, social media conversation, twitter
    
Crimson Hexagon
Published By: Keynote     Published Date: Nov 05, 2013
A look inside the latest World Quality Report* and a conversation with Sogeti's Jean-Pascal Duniau. This report, published by Capgemini, Sogeti, and HP is based on interviews with 1,553 respondents in 25 countries uncovers a number of new developments in the testing / QA market and an increased change of pace. With a heightened focus on mobility and the demand for testing in the cloud gathering pace, this growing demand means that companies are having to re-evaluate their resources and strategies.
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cell phone app development, mobile phone test, device anywhere, mobile phone testing, testing mobile phone, mobile web test, deviceanywhere, testing for mobile devices
    
Keynote
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca
Published By: Polycom     Published Date: Mar 13, 2018
With the increase in mobility and the growth of distributed teams, it’s essential that you select audio devices that offer the best flexibility, quality and reach needed to support collaboration anywhere on any device. To meet these requirements, Polycom offers a broad selection of easy-to-use, high-quality desk phones, conference phones, and applications. The phones support crystal-clear conversations and seamlessly integrate with a wide range of communication environments including open-SIP and Skype for Business and Office 365. This comprehensive guide will provide you: Guidance on selecting devices for different workspaces Information on the newest collaboration features and benefits Overview and comparison of the latest Polycom desk phones and conference phones
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voice collaboration, communication environments, polycom, microsoft office 365, skype for business
    
Polycom
Published By: Main Street Hub     Published Date: May 06, 2016
This essential guide contains everything you need to know about using Twitter for your business. Learn how to attract new customers, continue conversations with existing customers, and keep them coming back!
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub
Published By: Infosys     Published Date: May 22, 2018
When products are bought off the shelf, they are easy to price. But what happens when every product has to be configured to create an entirely bespoke solution? Our client manufactured sophisticated industrial machinery that needed to be configured to each customer, which made each quote a complex task. Sales teams had to somehow translate the customers' complex requirements into a solution; selecting the right products, features, and components; and ensuring that the end result would be not only compatible but also deliverable. Also, the quote frequently had to include various offer variations and price points. The conversation about pricing could only begin once all of this had been discussed, agreed upon, and approved.
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sales, customer, product, manufacturer, customer, solutions
    
Infosys
Published By: EverString     Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder. You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working. We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
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EverString
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited
Published By: Genesys     Published Date: Dec 20, 2018
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: • Personalize self-service • Connect customer conversations • Create smart agent experiences Start small and deploy fast with MicroApps
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Genesys
Published By: MuleSoft     Published Date: Apr 15, 2019
In response to the federal government’s Cloud First initiative, agencies are moving to the cloud at an accelerated rate - moving on-premise applications, data and workloads to cloud infrastructure and adopting SaaS technologies like Salesforce, ServiceNow and Workday. What many in government have found is that integration and looking for government integration solutions has emerged as a stumbling block that has prevented government from realizing many of the benefits of moving to the cloud. This is because while a growing number of applications adopted by government are in the cloud, the underlying integration technologies connecting these applications are still based on-premise, meaning that government IT teams still have to spend time provisioning and maintaining infrastructure to ensure that their middleware doesn’t become a performance bottleneck for their applications. Join us for a conversation with MuleSoft CISO Kevin Paige on why cloud integration is key for agencies to succe
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MuleSoft
Published By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
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employee advocacy, employee engagement, social media, social media visibility
    
Smarp
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