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CWJobs Whitepaper Directory

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Results 201 - 225 of 297Sort Results By: Published Date | Title | Company Name
Published By: Corporate Visions     Published Date: Apr 03, 2014
Corporate Visions and SAVO teamed up to dig into if, and how well, companies are using mobile tablets to equip their salespeople to be more effective in their customer conversations. Are you ahead of the mobile movement or lagging behind?
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corporate visions, marketing, sales, sales myths, marketing myths, powerpoint, sales techiniques, mobile tablet technology
    
Corporate Visions
Published By: Samanage     Published Date: Aug 22, 2014
One of the oldest and largest global private equity firms, The Riverside Company was fed up with their complex ITSM solution, the costly consultants it required to maintain, and the sub-par customer service they received from their vendor. In this webinar, Eric Feldman, Director of IT at Riverside, shares behind-the-scenes details of how they regained control of their domain, including: "IT"SM…and Beyond – Cross functional business challenges that drove their requirements The journey – What they learned about cloud ITSM along the way The tangible benefits – Immediate business impact and what’s now possible including more accurate budgeting and building economies of scale If you’re actively looking at, or merely thinking about a new IT Service Management (ITSM) solution for your organization, this is one conversation you don’t want to miss. Like Riverside, you can get control and become master of your own IT domain.
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samanage, itsm, riverside, itsm solutions, vendors, it management, knowledge management, enterprise applications
    
Samanage
Published By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
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oracle, brand strategy, super bowl, social media strategy, engagement, continuing the conversation, social media
    
Oracle Social Cloud
Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel, personalization, experience, brands
    
Adobe
Published By: Polycom     Published Date: Sep 07, 2016
View the on-demand webinar, “Create Exceptional Meeting Experiences with Skype for Business and Polycom: A Q&A with Jeff Schertz, Skype for Business MVP” for a conversation about Polycom’s newest solutions and see how they elevate the collaboration possibilities of Skype for Business. And how they can enhance your meeting experiences.
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business optimization, business strategy, network management, business applications, best practices, business process management, productivity
    
Polycom
Published By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
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social media, social intelligence, social media monitoring, social listening, social insights, telecommunications, telecom, telecoms
    
Brandwatch
Published By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
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social media, social intelligence, social media monitoring, social listening, social insights, television, tv networks, television networks
    
Brandwatch
Published By: Prezi     Published Date: Feb 18, 2016
Download this case study to learn how iLEVEL used Prezi to create a sales and marketing asset that would inspire a softer conversation than a direct sales call.
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Prezi
Published By: AuditBoard     Published Date: Nov 26, 2018
You are the CAE of a mature company sitting with your external auditor, ready to kick off planning for the upcoming year. You’ve always been on top of your controls environment, and expect this upcoming year to go smoothly. However, mid-way through discussing your new areas of focus, the conversation goes astray as your auditor starts throwing out terms like “IPE” or “Electronic Audit Evidence” and says a whole new set of evaluation points will have to occur for every control test in your environment.
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AuditBoard
Published By: IBM     Published Date: May 24, 2016
Join Forrester and IBM to learn how, clients are leveraging mobile and cloud to transform their businesses and bring new innovations to market. Understand how organizations can continuously deliver high quality mobile enterprise applications that leverage Cloud computing to securely integrate with their IT systems opening up new sources of revenue and innovation. Forrester Principal Analyst John M. Wargo will share insights Forrester has gleaned from conversations with clients deploying packaged solutions and building custom applications using cloud services. IBM's Botond Kiss will provide insight into how leading organizations are using cloud to accelerate their mobile transformation.
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ibm, forrester, cloud, mobile, mobile applications
    
IBM
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning
    
Bulldog Solutions
Published By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook
    
Breakout Solutions
Published By: Pure Visibility, Inc.     Published Date: Sep 08, 2008
For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.
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google analytics, pure visibility, goal funnel, conversion, conversion funnel, tools, marketing analytics, goal
    
Pure Visibility, Inc.
Published By: Visible Technologies     Published Date: Jul 24, 2009
The impact of the social conversations has dramatically increased. More than 133 million blogs have been indexed since 2002. Twitter has doubled in size this year alone to roughly 30 million users, who create 1,500 new "Tweets" every second. Facebook's 35-year-old-plus demographic grew to 12 million users in the first quarter of 2009. But that's only part of the story. The results from search engines are even more important. 2,300 searches are performed every second of every day.
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social networking, digital age, reputation, social networking, visible technologies, facebook, twitter, youtube
    
Visible Technologies
Published By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
    
Bazaarvoice
Published By: GoToWebinar     Published Date: Jul 08, 2011
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
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citrix gotowebinar, lead nurturing campaign, cold prospect list, marketingsherpa, conversion boost, lead conversion, webinar marketing program
    
GoToWebinar
Published By: GoToMeeting     Published Date: Jul 08, 2011
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?) This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
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citrix, sales, email prospecting campaign, ebook, jill konrath, value proposition, snap factors, credibility
    
GoToMeeting
Published By: GoToMeeting     Published Date: Oct 06, 2011
Want to connect with today's phone-averse, time-starved prospects? Use email. Sure, most emails get deleted upon arrival, but that's because most emails aren't written right. Watch this on-demand webinar to learn from sales expert Jill Konrath as she explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
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citrix, marketing, prospects, email, email marketing, webinar
    
GoToMeeting
Published By: SAS     Published Date: Aug 17, 2018
What if we stopped arguing over which analytics software is best, and decided instead to use them all? With today’s analytics technologies, the conversation about open analytics and commercial analytics is no longer an either/or discussion. You can now combine the benefits of SAS and open source analytics within your organization. Download this e-book to learn how businesses in multiple industries are integrating disparate code and information to deploy models and deliver critical results with analytics.
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SAS
Published By: SAS     Published Date: Jan 04, 2019
How can you open your analytics program to all types of programming languages and all levels of users? And how can you ensure consistency across your models and your resulting actions no matter where they initiate in the company? With today’s analytics technologies, the conversation about open analytics and commerical analytics is no longer an either/or discussion. You can now combine the benefits of SAS and open source analytics technology systems within your organization. As we think about the entire analytics life cycle, it’s important to consider data preparation, deployment, performance, scalability and governance, in addition to algorithms. Within that cycle, there’s a role for open source and commercial analytics. For example, machine learning algorithms can be developed in SAS or Python, then deployed in real-time data streams within SAS Event Stream Processing, while also integrating with open systems through Java and C APIs, RESTful web services, Apache Kafka, HDFS and more.
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SAS
Published By: SugarCRM     Published Date: Jun 15, 2015
Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water. Get five suggestions any organization can follow to better align their sales and marketing operations and enhance lead-to-revenue performance in this informative eBook.
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sales and marketing, marketing operations, lead-to-revenue performance, sales
    
SugarCRM
Published By: IBM     Published Date: Oct 15, 2013
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
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enterprise marketing management, emm, capitalize market, data driven marketing, data collection struggle, data trails, customer behavior, mistargeted market
    
IBM
Published By: Oracle     Published Date: Nov 13, 2013
Social-enabled contact centers leverage social interactions to build stronger relationships with customers, deliver consistent and relevant brand experiences across touch points, and better engage customers with employees and partners. There are 3 capabilities your company will need to be successful.
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zenithoptimedia, oracle, rightnow cloud service, contact center, valued customers, social-enabled customer service, customer conversations, social media
    
Oracle
Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends
    
IBM
Published By: Polycom     Published Date: Nov 30, 2017
With the increase in mobility and the growth of distributed teams, it’s essential that you select audio devices that offer the best flexibility, quality and reach needed to support collaboration anywhere on any device. To meet these requirements, Polycom offers a broad selection of easy-to-use, high-quality desk phones, conference phones, and applications. The phones support crystal-clear conversations and seamlessly integrate with a wide range of communication environments including open-SIP and Skype for Business and Office 365. This comprehensive guide will provide you: • Guidance on selecting devices for different workspaces • Information on the newest collaboration features and benefits • Overview and comparison of the latest Polycom desk phones and conference phones
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voice collaboration, communication environments, polycom, microsoft office 365, skype for business
    
Polycom
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