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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 251 - 275 of 290Sort Results By: Published Date | Title | Company Name
Published By: LogMyCalls     Published Date: Oct 20, 2014
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
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call tracking, conversation analytics, marketing analytics, marketing automation, call intelligence, marketing conversion rate, prove roi, sales
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
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call tracking, conversation analytics, marketing analytics, business intelligence, big data, call intelligence, marketing conversion rate, prove roi
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
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medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.
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local marketing, digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
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digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi
    
LogMyCalls
Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
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attribution, attribution modelling, advertising agency, emerging marketing, advertising agencies, marketing research, traditional marketing
    
AdRoll
Published By: Hewlett Packard Enterprise     Published Date: Mar 29, 2017
Join this dynamic LinkedIn group to be part of the cyber-security education conversation to gain an understanding for the best practices to improve security. Learn why HP says 64% of IT managers believe their printers are infected with malware, but only 45% of those IT professionals consider printers to be a medium or high risk vulnerability. The first responsibility of IT professionals is to make sure their company’s information is secure and today any device can become an access point threat. Printers and MFPs can be the Achilles’ Heel of any cyber-security plan and are a goldmine for hackers looking to steal pertinent information. Join the conversation and learn what’s necessary to protect your company.
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hewlett packard, printer security, information technology
    
Hewlett Packard Enterprise
Published By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
Tags : 
marketing, crm, customer relationship management, customer support, customer service, customer interaction, customer experience, csr
    
Online Insight
Published By: SAP     Published Date: Mar 29, 2011
Wondering how you can use social media channels to join the conversation with your customers? Find out how software solutions can help you capture and analyze massive amounts of social media data and prepare individualized responses while integrating with your business software through a unified IT architecture.
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social media intelligence, social media channel, sap, sap business objects dashboard
    
SAP
Published By: BMC ESM     Published Date: Jul 17, 2009
Listen to this conversation with Doug Mueller to learn how standards and processes have evolved to bring us the service desk of today and tomorrow. Discover what changes in direction surprise even Doug as he builds architecture for efficient service desks. Doug's enthusiasm for taking the service desk to the next level is noticeable in this podcast, and you just might come away with some new perceptions of the service desk of the future.
Tags : 
service desk, architecture, podcast, cto, bmc, podcast, customer service levels, outsource
    
BMC ESM
Published By: BMC ESM     Published Date: Jul 22, 2009
Listen to this conversation with Doug Mueller to learn how standards and processes have evolved to bring us the service desk of today and tomorrow. Discover what changes in direction surprise even Doug as he builds architecture for efficient service desks. Doug's enthusiasm for taking the service desk to the next level is noticeable in this podcast, and you just might come away with some new perceptions of the service desk of the future.
Tags : 
service desk, architecture, podcast, cto, bmc, podcast, customer service levels, outsource
    
BMC ESM
Published By: Jive Software     Published Date: Mar 03, 2010
This white paper will provide a framework for creating these types of environments to help facilitate the conversations, as well as guidance around how to apply that content to transform your organization.
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jive, build online community, social web, brand affinity, conversation, community planning, loyalty, collaboration software
    
Jive Software
Published By: SAS     Published Date: Aug 03, 2016
Imagine that you are in a meeting with several department heads discussing issues around enrollment. As people begin to share their thoughts, you quickly realize that each person in the room is working from conflicting information – and everyone thinks their information is correct. The group spends most of the meeting arguing over whose data and reports are correct rather than understanding the problem and making decisions. Sound familiar? When organizations have their data fragmented across many systems and departments, these situations are all too common. Without a single, trusted source of truth and easyto- use tools to interpret and understand the data, conversations are limited by everyone’s departmental perspectives and resources.
Tags : 
best practices, enterprise, competitive advantage, technology, data, business technology
    
SAS
Published By: SAS     Published Date: Apr 20, 2017
With more data in the hands of more people – and easier access to easy-to-use analytics – conversations about data and results from data analysis are happening more often. And becoming more important. And expected. So it’s not surprising that improved collaboration is one of the most common organizational goals. Let’s take a look at how you can use results produced by SAS Visual Analytics with Microsoft Office applications. You’ll see how easy it is to combine sophisticated analytic visualizations and reports with Microsoft’s widely used productivity tools – to share insights, improve collaboration and drive increased adoption of analytics and BI across your organization.
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SAS
Published By: SAS     Published Date: Mar 06, 2018
Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
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SAS
Published By: Citrix Systems     Published Date: Oct 08, 2012
The geographical dispersion of the modern workforce is demanding real-time collaboration through unified communication solutions such as Cisco®Unified Communications (including CiscoUnified Communications Manager and Cisco Jabber), Microsoft Lync (formerly Microsoft Office Communicator) and Citrix GoToMeeting with HDFaces. These solutions enhance productivity and effectiveness by allowing employees in different physical locations to communicate through face-to-face conversations over live video conferencing, audio chat and instant messaging.
Tags : 
citrix, desktop, virtualization, communication, it management, enterprise applications, business technology
    
Citrix Systems
Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how to develop successful content for your social activity in order to engage with your users and fuel conversations about your brand.
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social media, content strategy, content, social activity, users, brand, business technology, research
    
Spredfast, Inc.
Published By: LogMeIn     Published Date: May 11, 2012
The Vornado company is a legend in their industry as the "Leader in Air Flow Technology." Consumer interaction is important to the Vornado brand, so including chat on their website, where consumers can have not just a quick dialogue with a Vornado product specialist, but a live conversation, was a necessity. Using BoldChat Enterprise gave Vornado the opportunity to meet this communication need and to solve an increasing email management need too.
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vornado, customer service, communication, onlibne, web analytics, application, web services, business technology
    
LogMeIn
Published By: IBM     Published Date: Apr 18, 2012
This webcast features a conversation with Tom Lentz, Manager of IT and Finance for the Facilities Department at The Johns Hopkins Hospital in Baltimore, MD/USA. During this Webcast, Axendia Industry Analyst Daniel Matlis discusses with Mr. Lentz how The Johns Hopkins Hospital uses its Integrated Asset and Service Management solution to improve uptime to support patient care; control costs for procurement, maintenance, labor and materials; support regulatory compliance activities; and use workflow capabilities for internal controls.
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healthcare, johns hopkins, cost, asset management, service management, ibm
    
IBM
Published By: Adobe     Published Date: Jun 06, 2013
An enterprise's digital properties must be more than one-way broadcasts of information: today's customers desire connection, conversation, and interaction.
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customer experiences, web content, content management, web design
    
Adobe
Published By: uberVU via HootSuite     Published Date: Apr 23, 2013
If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees.
Tags : 
social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks, sales
    
uberVU via HootSuite
Published By: Symantec Corporation     Published Date: Jun 18, 2014
Cloud computing is rapidly transforming the IT landscape, and the conversation around adopting cloud technology has progressed from “if” to “when.” Enterprises are showing strong interest in outsourced (“public”) cloud offerings that can help them reduce costs and increase business agility. These cloud services offer enormous economic benefits but they also pose significant potential risks for enterprises that must safeguard corporate information assets while complying with a myriad of industry and government regulations. Read this white paper to find out what Symantec is doing help to bridge the gap to cloud computing!
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symantec, ssl certificates, tco, third party vendors, hidden costs, ssl benefits, management platform, it professionals
    
Symantec Corporation
Published By: Polycom     Published Date: Nov 09, 2015
Voice conferencing is as ubiquitous as the traditional two-way telephone conversation—maybe even more so for many of today’s businesses.
Tags : 
polycom, voice conferencing, room environments, soundstation, call experience, knowledge management, business technology, e-commerce
    
Polycom
Published By: Polycom     Published Date: Nov 09, 2015
Keep this reference guide in with you at all times! Voice conferencing is as ubiquitous as the traditional two-way telephone conversation—maybe even more so for many of today’s businesses.
Tags : 
polycom, conference call, audio conferencingm, video conferencing, business technology, knowledge management, e-commerce, sales
    
Polycom
Published By: Polycom     Published Date: Nov 12, 2015
The hallmark of a great conference call is audio quality that sounds just like being in the same room with the other participants. Polycom HD Voice technology delivers more than twice the clarity of ordinary phone calls for life-like, vibrant conversations.
Tags : 
polycom, audio conferencing, video conferencing, conference call, acoustic clarity, knowledge management, business technology, e-commerce
    
Polycom
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