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Results 51 - 75 of 143Sort Results By: Published Date | Title | Company Name
Published By: Genesys     Published Date: Jun 13, 2018
When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.
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artificial intelligence, customer experience, customer journey, self-servic e, personalization
    
Genesys
Published By: Genesys     Published Date: Jun 13, 2018
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: • Personalize self-service • Connect customer conversations • Create smart agent experiences • Start small and deploy fast with MicroApps
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artificial intelligence, human touch, customer conversations, customer service, reduce costs
    
Genesys
Published By: Genesys     Published Date: Feb 12, 2019
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: Personalise self-service Connect customer conversations Create smart agent experiences Start small and deploy fast with MicroApps
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Genesys
Published By: Tapinfluence     Published Date: Jul 20, 2016
Why the future of influencer marketing starts with people and relationships not popularity. Together, we studied the state of influencer marketing by surveying marketers and then separately polling influencers to get a balanced view. The insights were compelling. When compared, they were also revealing.
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influencer marketing, content marketing, social media, marketing communications, influencers, marketers, site ambassadorships, authenticity
    
Tapinfluence
Published By: LeanData     Published Date: Nov 30, 2016
The way to cut through all the chatter in B2B sales is not to add to the noise. The answer is to give potential prospects exactly what they need to evaluate your solution – whenever they want it, in any way they would like that information. Standing out doesn't mean pumping up the volume. It’s about creating an elegant sales symphony that draws people into conversations with your business.
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LeanData
Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
Published By: Seismic     Published Date: May 14, 2019
65% of B2B content goes unused by sales. Jon Freeberg, Seismic's Principal Consultant of Customer Success, has seen this problem first hand, and has worked with hundreds of enterprise marketing teams to ensure they are creating content that supports sales conversations. In this webinar, Jon will take you through 3 specific ways that marketing can begin making content that improves their relationship with sales, increases their effectiveness, and helps sales close more deals. Watch the on-demand webinar today and stop wasting precious hours creating content that goes unused by sales.
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Seismic
Published By: Brightcove     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Brightcove
Published By: Genesys     Published Date: Jun 08, 2018
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: • Personalize self-service • Connect customer conversations • Create smart agent experiences • Start small and deploy fast with Microapps
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ai solutions, customer experience
    
Genesys
Published By: Motorola Solutions     Published Date: Aug 14, 2019
We live in a data-driven world where businesses increasingly expect data to flood through their networks at optimum speeds to do their jobs better, smarter, and faster. Today, 75% of the workplace is said to be the millennial generation(1), and many believe that millennial workers are addicted to the “instant gratification” phenomenon. This is a generation that grew up with texting, instant messaging, social media, and more, all at their service to deliver conversations and information in an instant. As the speed of our data-driven world continues to increase, so are the expectations of workers whose jobs rely on instant data-driven communications.
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Motorola Solutions
Published By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
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customer, store, consumer, business, read-to-buy, local marketing, reputation management
    
Uberall
Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Jive Software     Published Date: Oct 08, 2009
Learn how T-Mobile's business sales team leverages an employee collaboration network to close deals faster.
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jive, social business, business sales, employee collaboration network, feedback from sales teams
    
Jive Software
Published By: Unica     Published Date: Nov 04, 2010
Facing an unprecedented pace of change, you, like many marketers,may be struggling to create meaningful conversations with your audience.While you may be turning up the volume, if you are still using pushstrategies to shout out your messages, your buyers may be tuningout.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, ebook, integration
    
Unica
Published By: Virgin Pulse     Published Date: Mar 13, 2014
A new survey of more than 1,000 full-time U.S. employees by Virgin Pulse reveals that, while employees love their companies, they're not always feeling appreciated. Begin to turn that sentiment around by supporting employees' Total Quality of Life - including physical, emotional, social, and financial health - and fostering the employee/manager relationship with open conversations highlighting employees' achievements and recognizing a job well done.
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human resources
    
Virgin Pulse
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.
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campaign effectiveness, ad campaign effectiveness, online conversation, ad agencies, ad appraisal, social media
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
In order to develop a framework for evaluating the success of non-traditional advertising. Crimson Hexagon analyzed the online conversions surrounding the 8-bit video game released by Old Spice in Dec. 2013, in which users play the game's eponymous hero. Download this case study to learn more about their findings.
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old spice, online conversations, measuring consumer engagement, social media
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
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instagram, vine, consumer insights, online conversation, mobile video sharing, social media analysis, social media, advertising agencies
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this paper to learn how Crimson Hexagon performed contextual analysis of millions of social media conversations surrounding The Great Gatsby to find out exactly what people are saying about it on Twitter.
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online conversation, social media conversation, twitter
    
Crimson Hexagon
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca
Published By: Polycom     Published Date: Mar 13, 2018
With the increase in mobility and the growth of distributed teams, it’s essential that you select audio devices that offer the best flexibility, quality and reach needed to support collaboration anywhere on any device. To meet these requirements, Polycom offers a broad selection of easy-to-use, high-quality desk phones, conference phones, and applications. The phones support crystal-clear conversations and seamlessly integrate with a wide range of communication environments including open-SIP and Skype for Business and Office 365. This comprehensive guide will provide you: Guidance on selecting devices for different workspaces Information on the newest collaboration features and benefits Overview and comparison of the latest Polycom desk phones and conference phones
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voice collaboration, communication environments, polycom, microsoft office 365, skype for business
    
Polycom
Published By: Main Street Hub     Published Date: May 06, 2016
This essential guide contains everything you need to know about using Twitter for your business. Learn how to attract new customers, continue conversations with existing customers, and keep them coming back!
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub
Published By: EverString     Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder. You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working. We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
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EverString
Published By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
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employee advocacy, employee engagement, social media, social media visibility
    
Smarp
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