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email strategy

Results 1 - 25 of 73Sort Results By: Published Date | Title | Company Name
Published By: Barracuda     Published Date: Oct 14, 2019
Traditional email-security defenses aren’t enough anymore. In today’s rapidly evolving threat environment, to stop email-borne threats, you must effectively defend against phishing and other potentially-devastating social-engineering attacks. These sophisticated threats are often able to bypass defenses using back-door techniques, including email spoofing, spear phishing and personal email fraud to penetrate network defenses and wreak havoc. Here’s a total email-protection strategy that can help radically reduce an organization’s susceptibility to attacks.
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Barracuda
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
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Selligent Marketing Cloud
Published By: Commvault     Published Date: Jul 06, 2016
The data growth explosion facing most organizations today is coinciding with the mounting demands of stagnant IT budgets and an increased need to retain data for both governance and resiliency needs. At its core, data must not only be retained but also efficiently accessed and analyzed to unlock its embedded value.
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commvault, data growth, governance, email archiving, mailbox archiving, notes, exchange, o365, journaling, email retention, it management, business technology
    
Commvault
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: • How email can serve as the foundation of your omnichannel strategy • How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it • How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
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Emarsys - APAC
Published By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
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a guide to email marketing, transforming email marketing, email marketing tactics, email marketing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, email marketing, cloud computing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, email marketing, cloud computing
    
Adobe
Published By: Mimecast     Published Date: Mar 19, 2019
The Latest Threats, Confidence Killers And Bad Behaviors – And How To Fix Them Email. You use it constantly. And it’s the number-one application to keep your organization functioning. Organizations need email to stay up-and-running all the time. After all, it’s supposed to just work, right? But if email isn’t part of an organization’s core security strategy, it can become a major vulnerability. Get this report to learn: -How employees are your first and last line of defense in attacks -Ways to adjust your approach to prioritize educating the riskiest employees -The magnitude of growth around impersonation attacks and phishing
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Mimecast
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle
Published By: Mimecast     Published Date: Apr 13, 2018
On the 13th February 2017, the Privacy Amendment (Notifiable Data Breaches) Act was passed in the Australian Parliament, introducing a mandatory notification regime. This bill commences on the 23rd February 2018 and will require organisations to notify data subjects and regulators in the event of an “eligible” data breach. Mimecast’s proven portfolio of cloud-based, security and cyber resilience services for email can be a vital component of any organisation’s Notifiable Data Breaches compliance strategy
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Mimecast
Published By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
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digital customer service, contact center, digital channel, ebook
    
Genesys
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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Iterable
Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: Mimecast     Published Date: Aug 30, 2016
Download Resetting Your Email Security Strategy to learn: - How employees are your first and last line of defense in attacks and why proper education is key. - How you can fix your processes against modern threats like whaling - The critical role of today’s cyber security technologies - Why your security strategy is doomed to failure without strong leadership"
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mimecast, email, email security, cyber security, whaling, email security strategy, security, enterprise applications, business technology
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"With over 112 billion emails sent and received on a daily basis, email continues to be the dominant form of business communication. Organizations must formulate a strategy for not just storing email but meeting compliance requirements, responding to litigation requests and providing instant access to these important conservations. While this has traditionally been accomplished with on-premises technology, the cloud has transformed archiving by delivering new capabilities at lower costs. Read the whitepaper for key takeaways: - The emergence of email archiving as a business requirement - The challenges associated with traditional on-premises solutions - How the cloud has changed email archiving - How organizations can benefit from it"
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email archiving, cloud, cloud based infrastructure, cyber security, cloud security
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"It’s no secret that organizations find themselves the target of increasingly sinister and highly sophisticated phishing, spear-phishing, whaling and ransomware attacks. While risks are clearly mounting, many organizations still aren’t keeping up with the challenge. Download Resetting Your Email Security Strategy to learn: - How employees are your first and last line of defense in attacks and why proper education is key. - How you can fix your processes against modern threats like whaling - The critical role of today’s cyber security technologies - Why your security strategy is doomed to failure without strong leadership"
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email security, ransomware, phishing, whaling, security strategy
    
Mimecast
Published By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
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email marketing, consumer engagement, cross-channel analytics, roi, email programs, modern strategies, total engagement strategy
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer, email marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Mimecast     Published Date: Nov 10, 2010
Continuity and archiving services may prove more cost effective for email than high availability clustering, especially when considered in the light of continued governance, risk mitigation and compliance.
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mimecast, software as a service, saas, email, business continuity, risk mitigation, compliance, clustering, archiving services, email security
    
Mimecast
Published By: SeeWhy     Published Date: Nov 28, 2011
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
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seewhy, marketing, email, email address, promotional emails, email marketing
    
SeeWhy
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