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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 2151 - 2175 of 2301Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Feb 20, 2014
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartner’s Magic Quadrant for Web Content Management. Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
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gartner, adobe, adobe social, digital asset management, web content management, adobe experience manager, aem, internet marketing
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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social media, digital, brands, marketing campaign, consumer, digital marketplace
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
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transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media
    
Adobe
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media
    
Crowdtap
Published By: PulseConnect     Published Date: Sep 04, 2012
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
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email lists, email subscribers, email marketing, email targeting, case studies, jetblue, healthconnect one, infusionsoft
    
PulseConnect
Published By: Jive Software     Published Date: Mar 11, 2013
3 secrets behind aligning employees to company strategy -- Download this white paper to learn 3 ways to align and engage employees with social software.
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social business, collaboration, community management, social enterprise, social software, employee engagement, social intranet, enterprise collaboration
    
Jive Software
Published By: Jive Software     Published Date: Mar 11, 2013
Innovation is the lifeblood of growth-oriented companies. In a fast-paced global marketplace that's more competitive than ever. Learn how to unleash the untapped potential in your company.
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social business, collaboration, community management, social enterprise, social software, employee engagement, social intranet, enterprise collaboration
    
Jive Software
Published By: Jive Software     Published Date: Mar 11, 2013
Take the productivity leap -- Boost output as efficient as possible, and bottom line will follow. You need engaged employees who can work together without obstacles. Learn 5 ways a collaboration platform can boost productivity for your company.
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social business, collaboration, community management, social enterprise, social software, employee engagement, social intranet, enterprise collaboration
    
Jive Software
Published By: Workday     Published Date: Sep 13, 2018
Finance teams are helping businesses prepare and compete in the age of disruption. But how? In this webinar, Argyle, IBM, and Workday discuss how finance leaders are using innovative technologies and smarter talent to increase customer and employee engagement, drive efficiency, and enable finance to be a strategic partner despite disruption. Watch the webinar replay now.
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Workday
Published By: uberVU via HootSuite     Published Date: Apr 23, 2013
Today’s B2B buyers are socially sophisticated and informed. Do you have the tactics, tools and training to leverage social media for sales success? Find out how to use social media to relate to customers, identify opportunities for engagement, establish credibility, and stay visible and valuable at every stage of the purchase process.
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social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks, sales
    
uberVU via HootSuite
Published By: Brainshark     Published Date: Oct 21, 2013
Mobile, video and social media are growing rapidly - but not independently. This video takes a look at the relationships between each trend, and how your business can capitalize on all three to advance your communications strategy.
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business communications, training, b2b, b2c, customer engagement, marketing, mobility, mobile
    
Brainshark
Published By: Bridgeline Digital     Published Date: Nov 20, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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Bridgeline Digital
Published By: Silverpop     Published Date: Feb 04, 2013
Silverpop asked some of its partners for their expert ideas on ways to solve four of the most common dilemmas in the digital marketing marketplace.
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digital marketing, email marketing, engagement, newsletter, automation, internet marketing, crm & customer care, sales
    
Silverpop
Published By: Silverpop     Published Date: Feb 04, 2013
This ebook gives you a good starting point to help you take your email program to a higher level.
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email marketing, engagement, crm, social, mobile, engegement, testing, optimization
    
Silverpop
Published By: Silverpop     Published Date: Feb 04, 2013
Tips and strategies from Silverpop thought leaders and resident marketers, as well as our partners and customers.
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engagement, testing, optimization, email marketing, best practices, social media, sales
    
Silverpop
Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement
    
SocialChorus
Published By: IBM     Published Date: Sep 30, 2013
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy. Three themes emerged. Today's CEOs must: - Empower employees through values - Engage customers as individuals - Amplify innovation with partnerships Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.
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global chief executive officer, leadership, technology, connectedness, customer insights, connections, ceos, business strategy
    
IBM
Published By: IBM     Published Date: Nov 05, 2013
In today’s mobile, connected era, customers expect perfection from their service providers. With competitors only a click (or tap) away, companies have a strong incentive to deliver flawless operations. Online retailers have “set a high bar” in the way that they engage customers throughout the entire sales process—not just during the commercial transaction, but before, during and after the transaction. Can your insurance company meet the challenge?
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smarter process approach, agility, business process management, bpm, insurance, case management, operational decision management, analytics
    
IBM
Published By: IBM     Published Date: Nov 05, 2013
We live in an era in which customers expect perfection from their service providers. With competitors only a click (or tap) away, companies have a strong incentive to deliver flawless operations. Online retailers have “set a high bar” in the way they engage customers throughout the entire sales process—not just during the commercial transaction, but before, during and after the transaction. Your operations must be seamless, because individuals enjoy an interconnected and ubiquitous experience. And your operations must be insightful, because every personal and professional interaction is targeted and relevant. A Smarter Process approach helps you to reinvent business operations in the era of the customer.
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business operations, business process management, bpm, process automation, healthcare, smarter process, life sciences, health plan
    
IBM
Published By: Oracle     Published Date: Nov 01, 2013
Advances in human capital management technology mean that with the right talent management system in place, HR leaders can implement world-class strategies at their companies. Oracle Talent Cloud was developed using a holistic approach, so HR leaders can manage everything from recruiting, compensation and goal and performance management to employee learning and talent review, in a single, cohesive SaaS-based system.
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zenithoptimedia, oracle, talent management, talent cloud, human capital management, accelerating businesses, global technology, operational complexities increase
    
Oracle
Published By: Oracle     Published Date: Nov 01, 2013
The ability to manage talent effectively can dictate the success of the entire organization. Organizations must invest in solutions that help attract, retain and develop talent while aligning to the overall goals and success of the business. This infographic provides insight why the future of human capital management depends on cloud-based talent management technology.
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zenithoptimedia, oracle, future of hcm, cloud-based talent, talent management, oracle talent cloud, cloud integration, oracle integration architecture
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
The key is knowing your target audience and creating video content relevant to them. This paper provides some key insights into how you can maximize your video’s effectiveness in social streams.
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branding, branded video posts, video posts, multimedia, engagement, audience targeting, video content, social media
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
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social media, social media marketing, marketing, facebook, social strategies, analytics, web analytics, optimization
    
Oracle
Published By: IBM     Published Date: Apr 22, 2014
Learn how your business can push targeted campaigns across your mobile, tablet and desktop websites in minutes in this interactive demo.
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ibm, emm, smartphone, mobile, push notifications, push marketing, targeted campaigns, mobile device
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
Though the global economy is still shaking off the effects of the past and current financial crises, banks in both the emerging and developed economies have an opportunity to manage enormous capital growth and wealth creation. To regain customer confidence and earn their slice of the increasingly competitive market, banks must transform themselves by jettisoning old, product oriented operating models to become a client centric operation. Read this insightful paper from IBM Global Business Services to understand how banks can effectively use the information they have and become truly customer centric by re-organizing their operations around customer differentiation, pricing, product bundling, channel consistency and customer engagement.
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ibm, banking, customer, enterprise, financial, capital
    
IBM
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