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forrester report

Results 251 - 275 of 279Sort Results By: Published Date | Title | Company Name
Published By: Okta     Published Date: Apr 29, 2015
Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers’ privacy and shielding them from fraud and other malicious activities. This report will help S&R pros understand the growing mobile authentication market and its transformative impact on customers’ mobile moments.
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mobile, apps, mobile apps, s&r, fraud, okta, security, it management
    
Okta
Published By: IBM Corporation     Published Date: Jun 09, 2011
This study provides real-world findings from in-depth interviews with 15 enterprises that have implemented database auditing and real-time protection solutions.
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ibm, guardium, database auditing, security, real-time protection, activity monitoring, enterprise application, application security
    
IBM Corporation
Published By: IBM Corporation     Published Date: Jun 09, 2011
This study provides real-world findings from in-depth interviews with 15 enterprises that have implemented database auditing and real-time protection solutions.
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ibm, guardium, database auditing, security, real-time protection, activity monitoring, enterprise application, webcast
    
IBM Corporation
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Download the Forrester report now to find out how to measure the impact of Facebook fans on your own brand. The report shows you exactly what questions to ask, how to analyze the data you gather, and how to interpret the results in the context of your brand.
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facebook, social media, marketing, emerging marketing, social campaigns, ads, contect, forrester
    
Wildfire Interactive
Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship
Published By: Adobe     Published Date: Mar 07, 2013
This Forrester Research report discusses: testing to refine a relevant customer experience, four ways to use analytics to increase personalisation and deciding when and what to customise.
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personalisation, customer engagement, customer retention, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
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marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
    
Adobe
Published By: Adobe     Published Date: Jan 21, 2014
Forrester identifies the social technology marketers need. Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe, social media
    
Adobe
Published By: Bridgeline Digital     Published Date: Jan 10, 2013
Designed to help companies assess their B2B eCommerce maturity, this report outlines a general framework that B2B eCommerce professionals can use to gauge how they are developing with respect to a similarly situated peer group.
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b2b, b2b ecommerce, b2b ecommerce maturity, b2b ecommerce strategy, e-commerce
    
Bridgeline Digital
Published By: Varonis     Published Date: Nov 12, 2013
Odds are fairly high that there is sensitive data on your corporate network that is overexposed and itching to escape. But will it ?Forrester thinks so – in a recent survey, 22% of security decision makers reported a data breach in the past twelve months, and at an average cost of $7.2 million per breach, it’s no shock that organizations are constantly working to strengthen their defenses.
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varonis, data protection, context awareness, inevitable breach, sensitive data, corporate network, security decision-makers, data breach
    
Varonis
Published By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this 12-page report, loaded with charts and analysis of Forrester Research’s 2013 "B2B Social and Community Marketing Online Survey."
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dnn, online communities, marketing communities, community management, email marketing, social media
    
DNN Corp.
Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
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dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing
    
DNN Corp.
Published By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Read the new Forrester Wave: Data Management Platforms, Q4 2015 report to learn how Adobe Audience Manager can help you bridge the worlds of Ad and Marketing tech.
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adobe, marketing, data, data management, dmp, forrester, forrester wave, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
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adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement, crm & customer care
    
Adobe
Published By: Epicor     Published Date: Apr 04, 2017
Software-as-a-service (SaaS) enterprise resource planning (ERP) is accelerating as a mainstream delivery model to help companies gain flexibility and leverage modern cloud technologies. The market landscape is evolving as pure-play SaaS ERP providers battle traditional ERP vendors that are repositioning their offerings for the cloud. Businesses should assess the viability of their current ERP deployments and consider the rapidly changing ERP landscape as they plan a transition path to the cloud. Review the Forrester report to hear how the ERP market is changing, and how businesses are reconsidering deployment models to better fit their goals and needs.
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erp software, enterprise resource planning software, cloud erp, saas erp
    
Epicor
Published By: Epicor     Published Date: Apr 11, 2019
As a manufacturer, your ability to grow in this digital marketplace depends on how you leverage the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? This Forrester Research report—presented by Epicor Software—details the latest insight on software as a service (SaaS) business solutions. SaaS applications will evolve in the cloud to new levels of value in: • Intelligence • Flexibility • Connectivity • User experience Read the report for predictions and recommendations to help guide your strategic growth initiatives.
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Epicor
Published By: HP Ecommerce     Published Date: Aug 31, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
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HP Ecommerce
Published By: Pega     Published Date: Sep 11, 2015
In this Forrester Wave evaluation of customer relationship management (CRM) suites for enterprise organizations, we identified the nine most significant CRM suites solutions — Infor CRM (formerly known as SalesLogix), Microsoft Dynamics CRM, NetSuite, Oracle Siebel CRM, Pegasystems, Salesforce, SAP CRM, SAP Cloud for Customer, and SugarCRM — and researched, analyzed, and scored them. This report details our findings in order to help application development and delivery (AD&D) professionals supporting CRM operations select the right partner for their customer engagement initiatives.
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Pega
Published By: Akamai Technologies     Published Date: Nov 02, 2018
Independent technology research firm Forrester evaluated web application firewall (WAF) vendors and published the results in The Forrester Wave™: Web Application Firewalls, Q2 2018. Akamai Technologies emerged as one of the leaders after a comprehensive evaluation on 33 criteria. The report states that security pros require a WAF that will automatically protect web applications, stay ahead of zero-day attacks and protect new application formats including APIs and serverless architectures. The report also reveals detailed findings for the 10 most significant WAF vendors. Akamai’s Kona Site Defender was the top scorer in the zero-day attacks criterion and one of the select vendors rated a Leader, the highest-ranking level in the report. In viewing this Akamai content, we would like to share your data with Akamai. Click here for more info or to opt out.
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Akamai Technologies
Published By: IBM     Published Date: Jul 08, 2016
What is the total economic impact of IBM Datacap? This Forrester paper examines the total economic impact and potential ROI that enterprises may realize and provides a framework for how to measure financial impact in their organizations.
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ibm, forrester, forrester report, total economic impact, tei, ibm datacap, analytics, networking
    
IBM
Published By: IBM     Published Date: Jul 15, 2016
In this study commissioned by IBM, Forrester Consulting evaluates the changing security threats enterprises face today, as well as the evaluation and adoption trends regarding IPS as a result.
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forrester, ibm, security, consulting, access security, best practices, technology, business technology
    
IBM
Published By: Genesys     Published Date: Jun 08, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends.
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customer service trends, customer service, growth, application development and delivery, customer experience, automation
    
Genesys
Published By: Genesys     Published Date: Jul 13, 2018
Artificial intelligence (AI) can’t replicate the human touch, but it can ease your agents’ burden by handling many simple, repetitive requests. A new Forrester Consulting paper offers a look at the strengths and weaknesses of both AI and humans independently, yet how blending them together can give your customers the seamless end-to-end experience they expect. See how enterprises around the world use AI to improve customer service and uncover new revenue streams, the challenges they overcame, and why a blended solution with live agents makes sense. Download the paper to learn three key recommendations on using AI to improve agent productivity, agent satisfaction, and customer satisfaction.
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Genesys
Published By: LogRhythm     Published Date: Nov 01, 2018
The 13 Providers That Matter Most And How They Stack Up
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LogRhythm
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