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individualized marketing

Results 1 - 3 of 3Sort Results By: Published Date | Title | Company Name
Published By: FICO     Published Date: Aug 27, 2012
Learn how successful retail organizations such as Coca Cola and Dell are using business rules management for marketing and merchandising operations programs to achieve customer centricity.
Tags : 
customer centric marketing, business rulse management, fico, customer insights, customer actions, individualized marketing, business technology
    
FICO
Published By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum and to find out how to create more compelling customer interactions download the Teradata 2015 Global Data-Driven Marketing Survey.
Tags : 
teradata, global, trends, marketing, data, insights, campaign, segmentation
    
Teradata
Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
Tags : 
xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing
    
XMPie, A Xerox Company
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