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Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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Deluxe
Published By: Secureworks ABM UK 2017     Published Date: Oct 23, 2017
Achieving and maintaining a high level of information security requires information security professionals with robust skills as well as organisational, technical and operational capabilities. The gap between intent and ability to be secure is evident in our sample of UK large enterprises. Deficient companies will only close that gap when they acquire the necessary capabilities. Some of these capabilities can be purchased as information security tools or application solutions, but it is more prudent for an organisation to consider acquiring these capabilities through a service arrangement with a dedicated security services partner.
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cyber security, cyber security framework, data security, firewall, general data protection regulation, incident and problem management, information security, intrusion detection
    
Secureworks ABM UK 2017
Published By: LogRhythm     Published Date: Aug 08, 2016
IT environments have become much more vulnerable as enterprise mobility, cloud services and “bring-your-own-everything” have broken down the defensible perimeter and added layers of complexity to securing the enterprise. At the same time, the nature of cyber threats has changed dramatically. Threat actors are well organized and well funded, and many of them are known to be supported by nation states. They have sophisticated technical skills which allow these actors to create custom malware for very specific targets, and they are relentless in pursuit of their objectives. Moreover, almost anyone with a malicious intent can purchase malware and rent botnets on the Dark Web, lowering the bar for criminal entities, nation states, and terrorists to use cyber as a weapon of choice towards their intended purpose.
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security, technology, best practices, information technology, cyber threats, mobility, business technology
    
LogRhythm
Published By: SocialChorus     Published Date: Jul 17, 2013
In this webinar, Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, energetically discusses how Mondelez is challenging marketers to “think like a startup,” and leverage social media and mobile to drive impulse purchasing and brand preference. Bonin shares how Mondelez achieved recent success in social engagement including the Trident, Wheat Thins and Oreo’s “dunk in the dark” campaigns.
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consumer advocate, consumer advocacy, intent to purchase, social engagement
    
SocialChorus
Published By: Clicktale     Published Date: Sep 26, 2016
In this third paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can identify intentionality of shopper behavior and differentiate between goal-oriented buyers and casual browsers. Learn how to increase conversions by building diverse purchase paths for your diverse visitors.
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clicktale, psychology, customer experience, shopper behavior, conversions, purchase paths, website development, internet marketing
    
Clicktale
Published By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. That’s why personalization is critical to help you meet your business and website goals.
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
    
Evergage, Inc.
Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy
    
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