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CWJobs Whitepaper Directory

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Results 351 - 375 of 394Sort Results By: Published Date | Title | Company Name
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
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godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management, integrated marketing, wire distribution
    
Godfrey
Published By: HP - Enterprise     Published Date: Jun 05, 2013
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an e-commerce presence; you had to offer an interactive and engaging customer experience (see Web 2.0). Now the standard has shifted once again; in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you’ll lose business to competitors who have them. With this new challenge comes high risk as well as great reward. With mobility, the client side of your applications is more important than ever. Instead of accessing your website from the safe confines of work or home, your customers can now perform sensitive transactions anywhere. As a result, mobile applications, and the devices and data they interact with, can now be more easily attacked.
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mobile applications, ecosystem, risk, defense, application, risk, application security
    
HP - Enterprise
Published By: Network Automation     Published Date: Dec 03, 2008
John Graydon Smith joined the museum as President and CEO in the summer of 2006 with the vision of taking an already great institution to the next level. He wanted to bring a new vitality to the museum, and make it an integral part of the community.
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network automation, children's museum, process automation, automate, networking, it management, network management, network performance management
    
Network Automation
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
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neolane, segmentation, romi, emarketing, branding, personalization, sms
    
Neolane, Inc.
Published By: GoToWebinar     Published Date: Apr 06, 2011
This white paper identifies strategies for maximizing your webinar program, uncovers key trends related to the benefits and use of webinars and provides valuable insights from survey respondents and other industry experts.
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citrix gotowebinar, webinars 2.0, web conferencing, citrix gotowebinar, social media, interactive engagement, web 2.0
    
GoToWebinar
Published By: GoToMeeting     Published Date: Jul 08, 2011
Join this live webcast with Jill Konrath and learn how to turn those 5 minutes into golden sales opportunities.
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citrix, sales opportunities, jill konrath, prospect, interactive webinar, 5-minute message, online meeting tools, demo products
    
GoToMeeting
Published By: Gladson     Published Date: Aug 25, 2010
Informational Retailing - transformation of shoppers taking control of the way that they research, select and buy products by using a diverse array of sources to gather product information when and where they want it.
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consumer packaged goods, category management, cpg manufacturers, product databases, informational retailing, e-commerce, online shopping, interactive, mobile applications, social media
    
Gladson
Published By: SAS     Published Date: Aug 03, 2016
Data visualization is the visual and interactive exploration and graphic representation of data of any size, type (structured and unstructured) or origin. Visualizations help people see things that were not obvious to them before. Even when data volumes are very large, patterns can be spotted quickly and easily. Visualizations convey information in a universal manner and make it simple to share ideas with others.
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best practices, data visualization, data, technology, business technology
    
SAS
Published By: Digitec Interactive     Published Date: Sep 10, 2010
Corporations and not-for-profi ts have long struggled with how to effectively train their employees, while showing a solid return on investment (ROI).
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game-based learning, e-learning, serious games
    
Digitec Interactive
Published By: Century Interactive     Published Date: Sep 28, 2010
Call tracking overview presentation to understand the basics, FAQs and how you can take action immediately!
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call tracking, call analytics, lead optimization, trackable phone numbers, measurement
    
Century Interactive
Published By: NWSEM     Published Date: Oct 27, 2010
Here are 12 things to think about to make sure your analytics program is on track from the first kick-off.
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agenicies, google analytics, analytics, integration, performance, web analytics, reporting
    
NWSEM
Published By: Geary Interactive     Published Date: Jan 06, 2011
This whitepaper looks at how digital marketers can fine tune their web analytics implementations to ensure their digital marketing strategies are successful.
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digital marketing, web analytics, interactive marketing, digital analytics strategies, web analytics agency
    
Geary Interactive
Published By: DIR Incorporated     Published Date: Jan 13, 2011
Many companies have a goal of creating messages with "viral" appeal and content. The value of viral sharing is that a message is broadcast and passed along from one person to the next to a rapidly growing audience. This is in
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viral marketing, social media, online marketing, interactive marketing, dir incorporated
    
DIR Incorporated
Published By: East Coast Catalyst     Published Date: Jan 26, 2011
A white paper to assist senior managers in planning their corporate or business unit digital strategies.
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digital marketing strategy, web marketing strategy
    
East Coast Catalyst
Published By: Help Interactive     Published Date: Feb 01, 2011
Learn how our live chat interface incorporates a sophisticated Artificial Intelligence engine to increase revenue and reduce costs.
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live chat, artificial intelligence, virtual chat, hybrid chat
    
Help Interactive
Published By: Pinpoint Systems Corporation     Published Date: Feb 07, 2011
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy
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relationship, interactive, marketing, call centers, multi channel
    
Pinpoint Systems Corporation
Published By: JasperLabs     Published Date: Apr 07, 2011
Dynamic display advertising and creative optimization (DCO) technologies are changing the way advertisers' approach online advertising.
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dynamic ads, dynamic creative optimization, dco, interactive ads, dynamic display advertising
    
JasperLabs
Published By: Interactive Intelligence     Published Date: Aug 30, 2011
Looking for expert advice on social media and its impact on the multichannel contact center but don't have access to an analyst firm to get the insight you need? This is your chance to gain that insight, free of charge.
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interactive intelligence, social media, multichannel contact center, art schoeller, communication channel, metrics
    
Interactive Intelligence
Published By: Kaon     Published Date: Jul 07, 2011
In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.
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kaon interactive, roi, marketing technologies, virtual product demonstrations, trade show trends, sales team, virtual technology
    
Kaon
Published By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn why the marketer's primary mission is to clarify that differentiation and how to find successful marketing tools and techniques to do just that.
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kaon interactive, differentiation, competitive advantage, marketing challenge, perception, key product information, interactivity
    
Kaon
Published By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn some of the key ingredients in building excitement around product marketing.
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kaon interactive, marketing technologies, new generation, product marketing, interactivity, customer engagement
    
Kaon
Published By: Dell Storage     Published Date: Mar 06, 2012
Please join us in this interactive, self-guided tour to determine if Dell EqualLogic storage is right for you.
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fluid, data, data storage, storage, data center, flexibility, compellent, efficiency, future, enterprise data, lifecycle, adapt, architecture, storage virtualization, modular hardware, enterprise storage, automation, investment, dynamic, provisioning
    
Dell Storage
Published By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
For many B2B marketers, IVR (interactive voice response) is now an integral piece of their campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.
Tags : 
ivr, interactive voice response, b2b marketing, lead generation, lead scoring, lead qualifying, lead nurturing, scoring phone leads, inbound ivr, outbound ivr, sales calls, marketing automation, customer calls, voice broadcasts
    
Ifbyphone, Inc.
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