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journeys

Results 51 - 75 of 89Sort Results By: Published Date | Title | Company Name
Published By: Uberflip     Published Date: Jul 17, 2019
Tune in to this demo webinar to understand how Uberflip can help you master content experience and accelerate buyers through the funnel with personalized content journeys that make the most of your hard-earned clicks. You’ll walk away from this webinar knowing how Uberflip helps you: — Create and manage the content experience for the whole buyer journey, at scale. — Accelerate your buyer journey with engaging experiences that compel your audience to binge and self-educate. — Gather intelligence surrounding your audience and how they engage with your content, so you can constantly optimize how they experience it.
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Uberflip
Published By: Genesys     Published Date: Jun 13, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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routing, customer experience, transitions, self-service
    
Genesys
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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Google Analytics 360 Suite
Published By: Citrix ShareFile     Published Date: Jul 02, 2019
Improving your employees’ experience demands a focus on their daily journey—and the technology you choose has a huge impact. In this February 2019 report from Forrester, you’ll learn how to ask the right questions about your employees’ experience and embrace a technology ecosystem that helps them succeed. The key takeaways from this report include: • Why the EX technology ecosystem is much more than human capital management systems • How flexible systems of work help employees succeed in their daily journeys • Ways that systems of support can nurture, monitor, and recognize employee growth
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Citrix ShareFile
Published By: Progress     Published Date: Jan 22, 2019
Your consumers are multichannel mavericks. With the right content management system, marketers can create meaningful, multi-channel journeys. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—many organizations struggle to personalize their campaigns and build cohesive multichannel experiences that can engage prospects anytime, anywhere. With creativity and the right content management system at your side, you can create meaningful, multichannel journeys. Watch this webinar to learn more.
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Progress
Published By: Progress     Published Date: Jan 22, 2019
Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft the journeys customers want.
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Progress
Published By: TIBCO Software     Published Date: Feb 26, 2019
MoneyLIVE’s annual survey of over 600 banking professionals found that traditional banks face a significant challenge when it comes to building AI-powered customer journeys. 75% believe that as the use of AI intensifies, banks will struggle to recruit the necessary expertise. 84% fear regulatory and liability issues surrounding AI. Just 7% think their organization’s use of AI is highly sophisticated. But for banks to keep pace with challengers and FinTechs, it’s crucial that they harness this continually evolving technology. Download this chapter of MoneyLIVE's The Future of Retail Banking Report 2018/19 now and understand how TIBCO’s Connected Intelligence Platform, with the use of AI and machine learning algorithms, can help with banks’ digital transformation needs.
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artificial intelligence, machine learning, financial services, retail banking
    
TIBCO Software
Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
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marketo, mobile strategy, mobile, email, marketing, channels, search marketing, email marketing, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce
    
Marketo
Published By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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Adobe
Published By: Genesys     Published Date: Jun 11, 2018
When you can anticipate customer needs, you can provide a customer experience that reduces frustration, increases satisfaction and creates better business results. Genesys Altocloud uses live analytics, powered by machine learning, to give you real-time insight into the customer experience. You can anticipate customer behavior, personalize journeys and use feedback to continuously tune your analytics to achieve desired business outcomes. Download the white paper and learn how to make better use of your analytics: • Automate responses that optimize the journey • identify and engage with customers before they contact you • Use predictive analytics and machine learning to drive outcomes
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customer needs, customer experience, customer behavior, customer journey
    
Genesys
Published By: Ignitium - Direct     Published Date: Aug 10, 2018
Read to discover: Why ABM is important for B2B marketers and how ABM analytics differ The most important metrics that you must track in B2B marketing 5 steps to build an ABM analytics foundation Why account journeys are better than lead funnels for ABM The pros and cons of 7 attribution models for B2B marketing
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Ignitium - Direct
Published By: Tidemark     Published Date: Dec 04, 2014
How cloud-based financial planning and analysis systems are helping companies work faster and smarter.
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cloud-based, analysis systems, finance organizations, financial planning, modern business planning, business planning
    
Tidemark
Published By: Oracle     Published Date: Jul 08, 2015
This eBook summarizes the top priorities every retail CIO should have on their radar. From Securing Data to Co-developing Consumer Journeys with the CMO, this eBook provides clear direction and actionable recommendations to get tech leaders started.
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Oracle
Published By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
    
Gigya
Published By: Genesys     Published Date: Apr 07, 2017
Choosing the right technology to design and orchestrate customer engagement across all digital channels and voice is key to delivering on customer expectations for effortless omnichannel experiences. Read this eBook to learn how to: - Modernize your contact center infrastructure, increase workforce efficiency and deliver personalized customer experiences - Orchestrate omnichannel customer journeys with a single platform for all digital channels and voice - Evaluate the top five capabilities of a Customer Experience Platform
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genesys, contact center engagement, customer engagement, omnichannel experience, customer experience
    
Genesys
Published By: 8x8 Inc.     Published Date: Aug 15, 2017
This paper outlines the difficult challenges faced by all businesses in creating exceptional customer experiences. And discusses the value of a contact center that supports all channels, disaster recovery and data analytics. Contact Centers today must manage cultural change throughout the organization to truly meet customers’ expectations. Read on to learn best practices for taking the lead in creating customer journeys that engender loyalty, delivers satisfaction, and drives revenues.
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contact center, modern customer, customer engagement, customer experience, data analytics, disaster recovery
    
8x8 Inc.
Published By: Oracle     Published Date: Oct 22, 2015
Being the CIO of a retail business is no easy task, as evidenced by the high turnover rate. Much is asked of CIOs, perhaps too much. This eBook summarizes the top priorities every retail CIO should have on their radar. From Securing Data to Co-developing Consumer Journeys with the CMO, this eBook provides clear direction and actionable recommendations to get tech leaders started.
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oracle retail, cio, retail business, consumer journeys, securing data
    
Oracle
Published By: Microsoft     Published Date: Jul 20, 2018
Each organization has a unique journey to the cloud based on its own starting point, its history, its culture, and its goals. This document is designed to meet you wherever you are on that journey and help you build or reinforce a solid foundation around cloud application development and operations, service management, and governance. At Microsoft, we have been on our own journey for the past decade, and over the past years we have learned important lessons by developing our own internal and customer-facing systems. At the same time, we've been fortunate to share the experiences of thousands of customers on their own journeys. This document is designed to share those experiences and distill them into proactive guidance. You do not need to follow these recommendations to the letter, but you ignore them at your peril. Our experience has shown that a careful approach to these topics will speed you along on your organization’s journey and avoid well understood pitfalls. For the past severa
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Microsoft
Published By: Adobe     Published Date: Aug 02, 2017
Get in on the content creation game and use it to improve the journey for your customers. Consumers are taking a much more active role in their finances; advice is freely available and most financial administration, from payments to trading, can now be done from your phone. Provide consistent messaging based on customer journey analytics; find out what information your customers are looking for, and provide the answers through the fewest possible clicks. Continually track and test these journeys to optimise the content and messaging.
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consumers, customer success, content creation, content optimisation, adobe, finances
    
Adobe
Published By: Impact Radius     Published Date: Oct 14, 2014
Marketers need an attribution model that offers accuracy, transparency, and flexibility in attributing credit to the many online and offline marketing channels and campaign they fund. This paper describes the specific challenges that marketing organizations face and the approach they need to take to improve results going forward. Identify the "buying journeys" of your customers and collect the insight needed to maximize your marketing budget.
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Impact Radius
Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
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nfusion, website redesign, customer experience, best practices
    
nFusion
Published By: SAP     Published Date: Mar 24, 2011
The list of initiatives that are data-enabled-indeed, data-intensive-vary from company to company, from industry to industry. But the common denominator is an increasing awareness that these and other programs can't succeed without clean, meaningful, and available information. In this white paper, Baseline Consulting's Jill Dyché discusses how the data conversation is changing from philosophical questioning to hard-core tactics, from "What do we need?" to "Where do we start?" It covers the most common reasons for data governance failure, as well as the components of data governance that will inform the right strategy and give companies a means of determining where and how to begin their data governance journeys.
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data governance, data governance failure, data governance initiative, governance
    
SAP
Published By: IBM     Published Date: May 02, 2016
Acquiring a clear view of a customer journey is essential if you want to provide on-brand, high-quality, consistent experiences throughout every touchpoint.
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ibm, customer journey, customer experience, touch points, insight, brand, multi channel, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Jul 22, 2016
"Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you need to improve. IBM host a webinar presenting tips on how to measure the customer experience for your brand and how to use that data to build better journeys. Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: • Best practices to measure the quality of digital customer experiences • Guidance on the kinds of tools to use to capture the right CX metrics • Tips for integrating metrics, including the role of customer journeys • Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, marketing, customer experience, customer insight, forrester, digital experience, knowledge management, enterprise applications, crm & customer care, marketing research, traditional marketing
    
IBM
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