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julie ask

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Published By: SAP     Published Date: Apr 14, 2011
The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy, while recognizing that the challenges associated with fragmentation will persist.
Tags : 
mobile trends, thomas husson, julie ask, consumer product strategy, forrester, fragmentation, availability, mobile ecosystem
    
SAP
Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
Tags : 
compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising
    
Gomez Marketing
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