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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 501 - 525 of 585Sort Results By: Published Date | Title | Company Name
Published By: Citrix Systems, Inc.     Published Date: Jan 19, 2016
The SVM illustrates the relative value of security investment options by mapping security effectiveness and value of tested product configurations. The SVM provides an aggregated view of the detailed findings from NSS Labsí group tests.
Tags : 
citrix, firewall, security, svm, firewalls, intrusion prevention, web service security
    
Citrix Systems, Inc.
Published By: Citrix Systems, Inc.     Published Date: Jan 19, 2016
The SVM provides a quick, clear overview of the relative value of security investment options by mapping security effectiveness and value of tested product configurations.
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citrix, waf, firewall, tco, security, network security, application security, firewalls
    
Citrix Systems, Inc.
Published By: Marketo     Published Date: Jul 30, 2013
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
Tags : 
marketing automation, marketo, lead nurturing
    
Marketo
Published By: Marketo     Published Date: Jan 08, 2014
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
Tags : 
marketing automation, marketo, lead nurturing
    
Marketo
Published By: Marketo     Published Date: Jun 05, 2014
Download the ebook, Move Beyond Batch and Blast Emails, to see how you can achieve your marketing goals ó whether youíre looking for higher open rates, higher click-through rates, higher audience engagement, or higher marketing-driven revenue.
Tags : 
marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, email marketing
    
Marketo
Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketingóso you can extend the value of all your thought leadership.
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content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping, emerging marketing
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, and roadmap. Marketo's easy and powerful lead management capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 400 technology and service providers that offer best-of-breed solutions for todayís marketers. The full report includes: Market evaluation and analysis of 17 CRM lead management vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying lead management systems Download the report to learn about these topics and more.
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gartner, crm lead management, marketo, crm, launchpoint, vendor selection
    
Marketo
Published By: InterMapper     Published Date: Apr 08, 2011
Small-to-medium size businesses (SMB's) have limited IT staff and budgets, yet they still require a monitoring solution for cost-effective equipment diagnosis to maintain a healthy network. Use the following checklist to evaluate software vendors.
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intermapper, smb, network monitoring, network management, alerting software, diagnosis, network knowledge, real time, bandwidth management, internetworking hardware, monitoring, remote network management, small business networks
    
InterMapper
Published By: InterMapper     Published Date: Apr 10, 2011
If you are responsible for administering the IT infrastructure at a small-to-medium size business (SMB), using network monitoring, mapping and alerting software can help you do your job better by maximizing network uptime and efficiency.Here are the top reasons to implement a network monitoring system.
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smb networks, troubleshoot, intermapper, alert, alerting software, infrastructure, network management, monitoring, network architecture, network performance management, remote network management, small business networks, traffic management
    
InterMapper
Published By: Bronto     Published Date: Jul 16, 2012
Discover how leading e-commerce brands are tapping into the popularity of social media channels in combination with the proven strength of existing channels, like email.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform, lead generation, crm solutions, lead nurturing, siriusdecisions
    
Marketo
Published By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
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marketo, marketing automation, map, roi, lead scoring, lead nurturing, marketing programs, funnel optimization, conversion rate
    
Marketo
Published By: Flashmaps     Published Date: Aug 16, 2011
Convert your databases into useful geospatial information in a snap! Interactive area maps of the world, USA, Canada, states, counties and more!
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flash maps, interactive maps, real-estate maps, world map, city map, street map, us map, state map, county map, city map, web map, mapping solutions, zip code map, custom map, location map, territory map, area maps, db mapper, flashmaps, areaselector
    
Flashmaps
Published By: AlienVault     Published Date: Mar 30, 2016
The CIS Critical Security Controls (CSCs) provide 20 controls that organizations of any size can use to improve their security posture and reduce the risk of cyber threats to critical assets, data, and network infrastructure. The AlienVault USM platform, with its built-in essential security capabilities and integrated threat intelligence, can help organizations implement these controls quickly and effectively. This document describes how the AlienVault USM platform maps to each of the CIS CSCs.
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AlienVault
Published By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. Itís time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
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meltware, content roi, b2b, customer motivation, search marketing, email marketing, knowledge management, data management, marketing research
    
Meltwater
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy, crm & customer care, marketing research
    
Crownpeak
Published By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : 
cision, social media, social media strategy, marketing, marketing research
    
Cision
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most donít. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven socialís impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement ďIf marketers are unable to map social media back to business objectives, board members and C-suite executives wonít take their efforts seriously,Ē says Michelle Vangel, Cisionís vice president of insight solutions. But how can you showcase socialís bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cisionís, to help your brand make decisions based on data, not blind guesses.
Tags : 
cision, social media, social roi, marketing, social impact, marketing research
    
Cision
Published By: Hitachi Vantara     Published Date: Aug 14, 2018
In this inforgraphic, we are going to show you the possibilities with modernised, optimized data infrastructure. In doing so, we aim to bring you ideas about how you can bring your own data-driven business vision to life, focusing on the outcomes that matter most to you. In essence, we will be discussing five main industries and the possibilities for modernized data infrastructure. We will be displaying how Banking and Financial Services, Telecommunications, manufacturing, healthcare and retail can use data, analytics and automation to optimize their business, therefore bringing about a competitive edge which previous appeared unimaginable. Using data correctly, most importantly building proper data infrastructures, can be the driving force behind obtaining a competitive edge. Data is your story. And itís our story, too.
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data infrastructure, big data, internet of things
    
Hitachi Vantara
Published By: Listrak     Published Date: May 02, 2008
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
Tags : 
listrak, email marketing, best practices, html, html newsletter, roadmap
    
Listrak
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : 
website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: Confio     Published Date: Aug 21, 2009
DBAs are constantly challenged to increase database performance while keeping costs down. This short paper discusses Resource Mapping Methodology (RMM) which defines a systematic process for performing Wait-Event analysis to optimize database performance.
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database, oracle, oracle database, database administrator, resource mapping, resource management, rmm, database performance, performance optimization, ignite for oracle, confio ignite, confio
    
Confio
Published By: IBM     Published Date: Mar 17, 2009
CPDA’s Product Lifecycle Management (PLM) research programs target the critical decisions in Product Lifecycle Management challenging Design, Engineering, Manufacturing, and Information Technology managers and executives. CPDA’s PLM collaborative research programs provide indepth analysis of strategies, products, issues, processes, technologies, trends, case studies, and surveys for assessing technology, business goals and objectives, and implementation road maps.
Tags : 
ibm, telelogic, addressing future automotive needs, model-driven systems, product value management, plm, computer-aided design, cad, design/simulation council, product value management, software level modeling, model-driven systems, automotive trends, sysml, csrs, mechatronics, enterprise applications
    
IBM
Published By: Casewise Systems Inc.     Published Date: Jun 05, 2007
Read this guide, that was published in BusinessWeek, on how organizations are now beginning to tackle this problem by taking a more holistic approach to IT Portfolio Management, enabling rapid decision-making based on a company roadmap.
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business management, architecture, alignment, align, strategy, it management, network management, casewise, case wise, network architecture
    
Casewise Systems Inc.
Published By: Torry Harris Business Solutions     Published Date: Jul 05, 2007
The information overload on SOA is largely on describing its merits, its principles and the vast variety of products intended to address its needs. This document is written to identify the factors to be considered, and articulate the principles and questions to be asked that will drive the decisions within each enterprise towards creating a road map for implementation.
Tags : 
service oriented, service-oriented, soa, network architecture, soa roi, change management, it spending, governance, bpm, eda, bam, infrastructure, service management, thbs, torry harris, network management
    
Torry Harris Business Solutions
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