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marketers

Results 26 - 50 of 898Sort Results By: Published Date | Title | Company Name
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: Uberflip     Published Date: Dec 20, 2018
In today’s world, marketers know that producing content isn’t enough. If they’re going to continue to make an investment in creating content, they need to do more to ensure it performs. We’ve long since known that combining content with a remarkable experience will allow it to reach its full potential, and allow marketers to see results. But as with any emerging category, content experience was not without its detractors. After all, what kind of results could you expect from an investment in the experience around that content? If you’ve ever wondered why you should care about content experience, and wanted something a little more concrete than a few anecdotes from marketers, or third-party stats, then look no further.
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Uberflip
Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip
Published By: Relevance     Published Date: Mar 03, 2016
This manifesto seeks to define content promotion as an industry and to give marketers and communications professionals of all stripes the mindset, framework, and tools they need to secure support, resources, and buy-in to amplify their current content marketing activities.
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relevance, marketing, content, content promotion, content marketing, search marketing, advertising agencies, internet marketing, traditional marketing
    
Relevance
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer, forrester research, shift, market, emerging marketing, social media, e-commerce, traditional marketing
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology, search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention, business technology
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership, emerging marketing, cloud computing, advertising agencies, crm & customer care, sales
    
Oracle
Published By: Collective Health     Published Date: Aug 24, 2016
o This actionable resource guide covers 7 ways you can think like a marketer to create a compelling Open Enrollment communications campaign. Use it to create an engaging and understandable experience for your people. The guide includes: ? Tips for developing communications your people will actually open, read, and understand ? Borrowing cardinal rules from consumer marketers and making them work for you ? Setting goals, strategy, and measuring ROI for this year's Open Enrollment
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best practices, communications, business management
    
Collective Health
Published By: Adobe     Published Date: Aug 30, 2017
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
Learn why 78% of marketers say the right digital asset management system can fast-track time to market and ensure that your content flows free and easy.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
"Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: · Bring marketers, creatives, IT, and data analysts together to ensure success · Save money and time while improving engagement and conversion · Customize multiple versions of one campaign and serve ads with strong creative in real time"
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for careful creativity—and 62 percent of creative marketers say creating original imagery requires time and effort their team can’t afford.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. We’ve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Yet again we have been blown away by the response to our Digital Trends survey, with almost 13,000 marketers taking part globally. This year’s report, now in its eighth year, gives an annual view of the ‘state of the nation’ of digital, alongside data showing what distinguishes outperforming companies from their peers.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
For everyone who grew up with Disney movies, the song “When You Wish Upon A Star” triggers an immediate emotional response. The strings, brass, woodwinds, and percussion come together and stir memories and longings. Today, the multibillion-dollar Disney brand harnesses a new kind of orchestration to win customers’ hearts—and it’s something that all of us as marketers can learn from.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. WHY SHOULD THE TARGET AUDIENCE CARE? Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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Adobe
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