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measuring marketing effectiveness

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Published By: Cranfield University     Published Date: Apr 01, 2015
Marketing value metrics enable marketers to measure the impact of marketing activity against organisational goals more effectively and empowers marketing teams and their leaders to justify and defend their plans to their CEOs and CFOs. The model presented in this free chapter has been developed by Professor Stan Maklan, Dr Stan Maklan and Peter Mouncey from the renowned Cranfield School of Management and provide a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
Tags : 
marketing value metrics, marketing metrics model, business goals and marketing, measuring marketing effectiveness, emerging marketing, traditional marketing, sales
    
Cranfield University
Published By: Oracle     Published Date: Sep 05, 2014
Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.
Tags : 
measuring, effectiveness, content marketing, steps, cloud, value, effectiveness, search marketing
    
Oracle
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