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media landscape

Results 1 - 25 of 28Sort Results By: Published Date | Title | Company Name
Published By: SendBird     Published Date: Nov 14, 2019
Media brands are beginning to see that while their content generates excitement, all of their audience engagement takes place on external platforms. As a result, companies such as Facebook and Twitter control the audience’s experience — and reap the many benefits of hosting conversations and interactions surrounding content they did not create. For customers, this fragmented landscape creates a disjointed user experience because they’re forced to constantly switch between applications and risk missing the action in the process. They use one app to consume content, another app to discuss with friends, and yet another app to chat with the broader community.
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SendBird
Published By: Juniper Networks     Published Date: Sep 26, 2019
"This Ovum white paper is sponsored by Juniper Networks. It reveals that organisations need to update and upgrade their cybersecurity postures to defend themselves against today's threats. More than 80% of organisations in Asia are not protected against today's threats. Many of them depend on security investments made years ago, which cannot defend against new and emerging threats. The arrival of new technologies including cloud computing, the Internet of Things, mobility, bring your own device (BYOD), and social media have massively increased attack surfaces and expanded the threat landscape. Over the past two years, there has been a global infestation of ransomware attacks, which have wrought destruction across a growing number of businesses. Crypto-jacking, attacks on critical infrastructure, and data exfiltration are now commonly affecting businesses and consumers alike. The financial impact of these attacks is increasing rapidly and has already cost some organisations hundreds o
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Juniper Networks
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
If you’re a small-to-midsized business (SMB), you know that you’re operating in a fast-paced, ever-changing business environment. Customers want their demands met instantly, and increasing competition multiplies the pressure you’re under. If you can’t deliver, you can be sure somebody else will. Fortunately, the technology landscape is changing the way you do business. Mobility, social media, and Big Data are leveling the playing field and making it possible for companies like yours to access more sophisticated technology, reach bigger audiences, target their messages, and innovate in their offerings. Yet nothing has changed the landscape so much as the cloud.
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business environment, business management, social media, information technology, data security
    
Hewlett Packard Enterprise
Published By: Pentaho     Published Date: Feb 26, 2015
This eBook from O’Reilly Media will help you navigate the diverse and fast-changing landscape of technologies for processing and storing data (NoSQL, big data, MapReduce, etc).
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data systems, data-intensive applications, scalability, maintainability, data storage, application development, database development
    
Pentaho
Published By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
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change, landscape, corporate video production, quantum
    
Quantum
Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
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adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns, digital media, optimisation of media activity, online display, paid research, campaign performance, business imperatives, disparate ownership, outsourced to agency
    
Adobe
Published By: CA Technologies     Published Date: Aug 21, 2017
By necessity, every company is now a software company. By 2017, two-thirds of customer service transactions will no longer require the support of a human intermediary. That means that if you haven’t already done so, you must adapt your business model to meet the needs of online customers. Failure to do so will put you at a severe competitive disadvantage. And chief among those demands is that you provide an exceptional user experience. App speed, reliability and ease of use are the new currency in this fast-changing landscape. In fact, app characteristics such as convenience and the ability to save users time can enhance brand loyalty by 60 percent or more.
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CA Technologies
Published By: Splunk     Published Date: Aug 21, 2018
Due to recent cyberattacks, security operations centers (SOCs) have had to focus on a holistic and cohesive security strategy by consolidating the right people, processes and technology to mitigate and remediate attacks. This white paper, “The Five Essential Capabilities of an Analytics-Driven SOC”, dives into the necessity of SOCs to be analytics driven and how it helps IT and business leaders assess their own risk levels. Download this white paper to to learn about: *How advanced analytics and machine learning are now critical hallmarks of the modern security platform *How proactively hunting and investigating threats can shore up defenses *Why adaptive security architectures, like Splunk’s, are needed to prevent, detect and respond to attacks in today’s security landscape
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Splunk
Published By: Intel     Published Date: Sep 14, 2018
Digital transformation has pioneered an ever-evolving landscape in the omnichannel retail experience. To efficiently meet consumer demands, retailers consider a fully immersive omnichannel customer experience as integral to their engagement strategy. With increasingly varied technologies such as NFC-based payments, digital signage with rich-media experiences, wireless technologies and IoT technologies—present great opportunities and complexities. New technologies are often being rolled out without a centrally managed approach leading to siloed solution landscape, making deployment difficult. Uncover the path to simplify and automate, where the Reliant Platform delivered performance, scalability, reliability, security, and inter-operability Reliant needs for retail applications.
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Intel
Published By: Intel     Published Date: Apr 16, 2019
Online media and entertainment companies face a tidal wave of content demand. Legacy infrastructure will be overwhelmed by the compute, storage and network demands. Businesses that make the right investment decisions and fine-tune performance can provide consumers with the user experience they expect. Download Intel's latest eGuide, ‘Thriving in Today’s Media and Entertainment Economy' to discover: • Expectations for the growth of the streaming media industry over the next few years • Consumer expectations for high-quality media experiences • How to defend against hacking with upgraded infrastructure • The predicted effects of 5G on the media and entertainment landscape • The infrastructure upgrades required to keep up with these demands
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Intel
Published By: NAVEX Global     Published Date: Sep 05, 2013
Explore four important facets of managing social media use by employees in your organization. Craft a best practice social media policy and navigate the legal landscape, train employees, address retaliation, and take a comprehensive approach. View examples of organizations that have successfully and creatively implemented social media guidelines.
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social media policy, risk management, best practices, policy management, social media training, social media laws, national labor relations act, nlra, retaliation, harassment, mobile training, risk assessment, data, culture assessment, program assessment
    
NAVEX Global
Published By: Actiance, Inc.     Published Date: Jan 15, 2015
Social Media Risks and Benefits for the Pharmaceuticals Industry Drug makers are just beginning to realize how social networks can improve business processes. Social media helps your organization share information and exchange ideas with your customers quickly, but doing so can involve considerable risk. That’s because social media is subject to the scrutiny of regulators, legislators, and litigators. So, what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Not having technology in place to help manage these requirements and increasing risks, or doing so without careful planning, can be a costly mistake. Read this paper to gain an understanding of: What the regulatory landscape of the pharmaceuticals industry looks like What concerns you should be aware of f
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social media, increased risks, business processes, regulatory requirements, it management
    
Actiance, Inc.
Published By: Qualtrics     Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales. A recent study sponsored by American Express®—the American Express Global Customer Service Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than they are to share about a positive experience.¹
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Qualtrics
Published By: Crimson Hexagon     Published Date: Apr 18, 2014
In this webinar, we show you how a business case is made for social media analysis. Presenter, Dr. Natalie L. Petouhoff, will go through the ins and outs of social media analysis and what the future brings to the landscape.
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webinar, landscape, social media, crimson hexagon, social media analysis, business case, emerging marketing, business technology, advertising agencies, marketing research
    
Crimson Hexagon
Published By: Adobe     Published Date: Jun 26, 2019
The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it doesn’t have to be this way. When you unify your audience data, media inventory, and performance results you get a clear view of ad activity and investment. So you can better allocate budgets. And dramatically boost your return on ad spend. Read Behind every great ad, there are a million digital connections for valuable insights on: - How the fragmented ad landscape keeps you from connecting with customers - Strategies for integrating technology and data to reach customers everywhere - Tips for recovering from data loss — and avoiding it altogether.
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Adobe
Published By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
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programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
    
Turn
Published By: Juniper Networks     Published Date: Jul 31, 2019
More than 80% of organizations in Asia are not protected against today's threats. Many of them depend on security investments made years ago, which cannot defend against new and emerging threats. The arrival of new technologies including cloud computing, the Internet of Things, mobility, bring your own device (BYOD), and social media have massively increased attack surfaces and expanded the threat landscape. New agile solutions are required that can address today's threats and enable organizations to adjust their security posture as the threat landscape evolves. Download this whitepaper to know more about key recommendations including: • Working with third parties to evaluate your current cybersecurity posture and identify vulnerabilities • Upgrading and update your cybersecurity assets with a particular focus on ensuring that firewalls are upgraded • Ensuring that your organization has a unified view of your assets and the threat environment
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network management, network security, network security appliance, security, security architecture
    
Juniper Networks
Published By: Bazaarvoice     Published Date: Nov 05, 2014
In this new whitepaper, we’ll show you how banks that embrace this social opportunity are deepening relationships with customers and driving business. We’ll share tips and success stories of retail banks.
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bazaarvoice, social media, retail banking, customer conversations, drive acquisition, retention, innovation, retail banks, financial landscape, social technologies, customer relationships
    
Bazaarvoice
Published By: Neolane, Inc.     Published Date: Jun 03, 2009
Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!
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enterprise marketing software, neolane, economy, investments, cost cutting, lean, recession, competitive landscape, validation, situation analysis, infrastructure, implementation, revenue, automation, marketing automation platform, map, best practices
    
Neolane, Inc.
Published By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
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youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki, feedroom, ugc, user generated content, public relations marketing, digital media
    
The FeedRoom
Published By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
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social media, social intelligence, social media monitoring, social listening, social insights, television, tv networks, television networks, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Brandwatch
Published By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook, youtube, social networks, social media, web 2.0
    
Breakout Solutions
Published By: Vocus, Inc     Published Date: Jan 16, 2009
Rapid media changes make it challenging for PR professionals to keep up.  Discover methods to navigate through today’s media landscape, while you stay ahead of the changes. Uncover techniques for building strong media relationships using the latest technology, to achieve PR success.
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vocus, media landscape, pr professionals, public relations, media relationships, pr success
    
Vocus, Inc
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc
Published By: Meltwater     Published Date: May 28, 2015
This guide will redefine the notion of media intelligence and tell you why it matters in your day-to-day. It’ll also include some practical applications to help you both improve and understand your performance so that you’re in a better position to prove out the success of your program to your higher-ups.
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media intelligence, data, media monitoring, media landscape, traditional media, business intelligence
    
Meltwater
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