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Results 76 - 90 of 90Sort Results By: Published Date | Title | Company Name
Published By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
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trapit, employee advocacy, employee marketer, social networking, brand advocation, emerging marketing
    
Trapit
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
Published By: Catalyst SF     Published Date: Feb 29, 2008
This white paper has been written for executives at media publishing and content companies interested in learning about the exploding “non-streamed” or portable video market and finding out about best practices for driving revenue through advertising in this medium.
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downloadable video, downloadable media, video, catalyst, catalyst sf
    
Catalyst SF
Published By: SchemaLogic     Published Date: Jun 11, 2008
The Associated Press, like all publishing and digital media companies, must work rapidly to meet the demands of a shifting media landscape. An exploding wave of free content on the web meant that AP not only had to deliver more content online, but needed to create more relevance and niche content in order to update traditional ad revenue models with targeted web-based products and more potential for advertising dollars.
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schemalogic, associated press, content delivery, content management, cms, content management system, knowledge management
    
SchemaLogic
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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aprimo, financial system, auditing process, prioritize marketing programs, it management, project management
    
Aprimo, Inc.
Published By: MediaVantage     Published Date: May 03, 2011
Social media has changed the velocity of crises and how companies must manage them. It's time to speed up to keep pace. The Speed Kills whitepaper offers tips for managing crisis in the era of social media.
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mediavantage, social media, crisis communication, public relations, reputation management, monitoring
    
MediaVantage
Published By: Berkshire Associates     Published Date: Aug 30, 2010
Does your workforce have a social media policy established? According to a study commissioned by Robert Half Technology, an IT staffing company, "Fifty-four percent of U.S. companies say they've banned workers from using social networking sites like Twitter, Facebook, LinkedIn, and MySpace, while on the job."
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social media, human resources
    
Berkshire Associates
Published By: PartingGift     Published Date: Sep 20, 2010
Discussion of how different social media platforms serve as a predictor for consumer opinion and demand.
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casual games, consumer trends, social media, internet marketing, game technology, advergaming
    
PartingGift
Published By: Gleanster     Published Date: Jan 30, 2011
Written by the former VP of Social Media at Barnes & Noble, and based on the experiences of 284 companies, this report benchmarks best practices in social media marketing.
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social media marketing, research paper, best practices
    
Gleanster
Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
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social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence
    
IBM
Published By: Gigya     Published Date: Jun 08, 2015
As TV Everywhere (TVE) adoption rises alongside multi-device content consumption, media companies should look to revamp their engagement strategies. To engage with viewers across different devices, itís important to have an in-depth understanding of how this process is spearheaded with user authentication, particularly via TVE.
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tv everywhere, multi-device content consumption, engagement strategies, authentication process, tve benefits, internet marketing, e-commerce
    
Gigya
Published By: Thomson Reuters     Published Date: Mar 08, 2018
Although AI and big data have delivered advances in technology these past years which make remediation more manageable and more efficient, itís important ensure that the solution you select, meets your particular requirements, addresses and meets your needs. Some jurisdictions require technology dealing with certain types of data to be hosted on-site; data hosting, exchange, protection and privacy can all affect the choice of solution or vendor. Itís common for companies to call out these specifics in their RFPs. Other considerations include the level of precision and recall (e.g., the accuracy) required to meet project needs, the setup time for a system, its implementation and the ability to support globally dispersed team members.
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technology, financial, sector, database, thomson, reuters
    
Thomson Reuters
Published By: Genesys     Published Date: Dec 20, 2018
Customers today expect their customer service to be as connected as they are. If you canít deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you donít have to. Read this ebook and see: ē Why force-fitting more channels into an aging infrastructure is not the right approach ē How to create a future-ready customer experience ē How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Darktrace     Published Date: Jun 17, 2019
With the safeguarding of intellectual property at the heart of its business model, the media and entertainment sector has learned through experience the necessity of fortifying its cyber defenses. Devastating breaches of industry giants such as Sony, Netflix, and HBO have shown that even the sectorís leading companies cannot defend against cyber threats without a fundamental shift in their security practices.
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Darktrace
Published By: Darktrace     Published Date: Jun 21, 2019
With the safeguarding of intellectual property at the heart of its business model, the media and entertainment sector has learned through experience the necessity of fortifying its cyber defenses. Devastating breaches of industry giants such as Sony, Netflix, and HBO have shown that even the sectorís leading companies cannot defend against cyber threats without a fundamental shift in their security practices.
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Darktrace
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