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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 226 - 250 of 390Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Jan 26, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: - Spend less time on processes and more time on creating experiences - Keep pace with every channel, including social media - Scale creative production to meet the demands of enterprise
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adobe, adobe creative cloud, stock, creative, marketing, design
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: • Spend less time on processes and more time on creating experiences • Keep pace with every channel, including social media • Scale creative production to meet the demands of enterprise
Tags : 
creative assistance, graphic design, photo editing, creative cloud, design, creative design
    
Adobe
Published By: GuideSpark     Published Date: Aug 01, 2018
Employee Communication 3.0 (EC3) is designed to be campaign-driven and deliver “just-in-time” information experiences to employees. It’s time for HR to think like a marketer.
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employee communication, employee engagement, employee experience, employee culture, effective employee communication, strategic employee communication, multi-channel communication, drive employee engagement, drive hr program adoption
    
GuideSpark
Published By: GuideSpark     Published Date: Aug 02, 2018
Only 52 percent of employees understand their benefits, and likely more are unaware of all the options available. Engaging with them during this process has never been more important. These five best practices can help.
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employee communication, employee engagement, employee experience, open enrollment, open enrollment metrics, open enrollment participation, benefits decisions, effective benefits communication, strategic benefits communication, multi-channel employee communication, benefits communication, drive hr program adoption
    
GuideSpark
Published By: Quark Software     Published Date: Mar 19, 2015
For decades technical writers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication. Download the free eBook The Beginner’s Guide to Smart Content and discover: • What is Smart Content? • A Brief Primer on Publishing Processes • The Cost of Smart Content • Who Else Is Using XML for Document Production? • What’s Wrong with XML? • Smart Content Details • 12 Reasons to Adopt Smart Content
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xml schema, xml tool, xml authoring, structured authoring, structured content, dynamic publishing, enterprise publishing, automated publishing, publishing automation, xml publishing, publishing platform, xml software, compliance software, xml authoring tools, structured authoring tools, dita, enterprise content management, web based xml authoring, xml for document production, multi-channel publishing
    
Quark Software
Published By: Quark Software     Published Date: Mar 19, 2015
The growth of the dynamic publishing market is shaping the way organizations develop streamlined enterprise content management strategies, keep up with shifting end-user content consumption trends and acquire the best solutions for scalability, output and ease-of-use. Dynamic publishing solutions is critical for content creators looking to address the largest audience possible. In their report, Analysis of the Global Dynamic Publishing Market, Frost & Sullivan examines the impact and vendor solutions. Download the report to: • Learn why dynamic publishing solutions are gaining significant traction across all industries and verticals • Discover which vendors are competing in the market — from those that offer point-solutions, such as XML authoring tools, to those offering complete end-to-end platforms • Access the latest research and predictions on the dynamic publishing market, which is expected to reach $2.5 billion by 2017
Tags : 
xml authoring, structured authoring, structured content, dynamic publishing, enterprise publishing, automated publishing, publishing automation, xml publishing, publishing platform, xml software, compliance software, xml authoring tools, structured authoring tools, dita, enterprise content management, xml for document production, multi-channel publishing, omni-channel publishing, content reuse, digital publishing
    
Quark Software
Published By: QuickPivot     Published Date: Jan 28, 2016
As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content.
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quickpivot, iot, content strategy, omnichannel, multichannel, marketing solutions, emerging marketing, internet marketing, marketing research
    
QuickPivot
Published By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
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esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, business technology
    
ESV Digital
Published By: Google - SAP     Published Date: Nov 01, 2019
"You want to retain your customers for life, but how do you ensure your customer experiences are consistent and coordinated across multiple channels and applications? Only SAP offers a single platform that delivers great digital commerce experiences across all channels, increases productivity and reduces total cost of ownership (TCO). In addition, the SAP Commerce Cloud solution addresses the unique requirements of your industry and all go-to-market business models. Download the executive brief and check out why more executives are choosing SAP software for their commerce strategy. Reasons Why Executives Choose SAP Commerce Cloud"
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Google - SAP
Published By: Google - SAP     Published Date: Nov 13, 2019
Configure, price and quote (CPQ) application suites enable sales organizations to streamline and optimize the creation of quotes and orders for complex, configurable products or services. CPQ application suites exist within a larger ecosystem enabling the quote-to-cash business process. Leading CPQ solutions support the: Selection of products Configuration of products Pricing of products Creation and negotiation of quotes Capture of orders across multiple channels of customer interaction Most CPQ solutions support multiple channels. Those channels include direct sales, the contact center, points of sale, resellers and customer self-service. Gartner clients consistently request cloud solutions when evaluating CPQ vendors and their offerings. Consequently, the CPQ vendors included in this Magic Quadrant all offer cloud-deployed solutions that provide out-of-the-box support for sales force automation integration, product selection, configuration of options, pricing and proposal generation
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Google - SAP
Published By: Oracle     Published Date: Feb 10, 2016
Today's online customer-connected era demands tight integration as well as collaborative systems and processes to orchestrate events and activities across the multi-party end-to-end supply chain. The omni-channel customer mandate implies "order from anywhere, fulfill from anywhere, and return to anywhere." To address this challenge, we present '5 Key Steps to Build a Cloud-ready Supply Chain for your Organization'.
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oracle, cloud based supply chain, execution, omnichannel. best practices, it management, wireless, data management
    
Oracle
Published By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester examined multiple Click to Call deployments in order to quantify ROI, determine conversion rates and understand the impact on customer experience across channels.  Read the analyst perspective and see how eStara Click to Call can change your business.
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estara, click to call, financial services, retail industries, roi, voip
    
Art Technology Group, Inc
Published By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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art technology group, importance of customer service, necessity of customer service, customer retention, proactive chat, agent-customer co-browsing, online customer communities, unified communications, multichannel knowledge management, repurchase probability, long-term loyalty, empower sales, roi of self-service
    
Art Technology Group, Inc
Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
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multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence, loyalty, business operations, omnichannel, real-time, engage, solutions
    
Infogroup Targeting Solutions
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor, web development, employee performance, productivity, project management, investing
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, emerging marketing, business technology, advertising agencies, marketing research, traditional marketing
    
Marketo
Published By: IBM ILOG.     Published Date: Jul 14, 2009
Much of the value of BRMS is achieved when it is combined with a larger SOA strategy and BPM. This video demonstrates clear requirements for reuse using the multichannel use case for retail banking.
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ibm, brms, soa, bpm, video, demonstration, multichannel, banking, retail, customers, enterprise applications
    
IBM ILOG.
Published By: IBM ILOG.     Published Date: Jul 14, 2009
This paper presents service-oriented architecture (SOA) through the eyes of people with different roles within an organization. It will show their needs, challenges and tasks as they relate to SOA.
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soa, ibm, brms, multichannel, approach, business, application, maintence, solution, transparency, service, system, data, enterprise applications
    
IBM ILOG.
Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
    
Webtrends
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
Tags : 
webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
    
Webtrends
Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
Tags : 
oracle, multichannel integration, marketing, customer experience
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2014
Learn how different companies have integrated Cloud Web Self Service with the on-premise Siebel Contact Center to deliver a multichannel customer service experience.
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cloud, cloud integration, cloud web self service, integration, siebel contact center, cloud computing, infrastructure, design and facilities
    
Oracle
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, internet marketing
    
Marketo
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