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Published By: BrightRoll Exchange     Published Date: May 09, 2017
Get the most value from each native ad impression. Here’s why you should combine programmatic with native placements
Tags : 
native advertising, native ads, promgrammatic ad buying, programmatic advertising, native programmatic ad buy, sponsored content, sponsored ads, premium ads, premium content advertising, cross-device advertising, ad exchange, ad exchanges, roi advertising
    
BrightRoll Exchange
Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
Tags : 
digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath
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