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CWJobs Whitepaper Directory

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Results 26 - 50 of 913Sort Results By: Published Date | Title | Company Name
Published By: Dell EMC     Published Date: Sep 12, 2016
Cloud computing is transforming IT in terms of how services are delivered, how infrastructure is deployed and managed, and how IT organizations structure themselves. For the purposes of this study, Forrester is defining a cloud solution as having three major characteristics: “self-service access, full automation of processes and policies, and metering and tracking of usage.”1 It then becomes a question of whether you manage your cloud(s) yourself, outsource it, or use a hybrid combination of private and public cloud resources.
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Dell EMC
Published By: Samsung     Published Date: Feb 03, 2016
How New Outdoor Display Tech Is Changing How Businesses Communicate
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samsung, display, digital, tech, outdoor display
    
Samsung
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Adobe     Published Date: Mar 21, 2017
De plus en plus d’entreprises trouvent leurs audiences en ligne. Celles qui ciblent leurs clients par le biais d’un message cohérent sur l’ensemble des canaux digitaux obtiennent un meilleur retour sur investissement.
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Adobe
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer, forrester research, shift, market, emerging marketing, social media, e-commerce, traditional marketing
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology, search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Oracle
Published By: Adobe     Published Date: Dec 07, 2017
As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for careful creativity—and 62 percent of creative marketers say creating original imagery requires time and effort their team can’t afford.
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
With more and more competition for our increasingly short attention spans, it’s no wonder we’re seeing reliance on visuals as the leading form of communication across the web. Even the most well-thought-out ideas and well-written content will get lost in the shuffle if the visual elements aren’t equally compelling—or don’t communicate the right message. That’s why the imagery you choose should be as strategic as the written message behind it. It’s not enough to settle for the first applicable image you find in your stock library—you need to ensure every image is on brand and conveys the right idea. Download this whitepaper for a few ways to use imagery to meet your brand’s content marketing objectives.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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Adobe
Published By: Oracle CX     Published Date: Oct 20, 2017
This whitepaper explores the new SPARC S7 server features and then compares this offering to a similar x86 offering. The key characteristics of the SPARC S7 to be highlighted are: ? Designed for scale-out and cloud infrastructures ? SPARC S7 processor with greater core performance than the latest Intel Xeon E5 processor ? Software in Silicon which offers hardware-based features such as data acceleration and security The SPARC S7 is then compared to a similar x86 solution from three different perspectives, namely performance, risk and cost. Performance matters as business markets are driving IT to provide an environment that: ? Continuously provides real-time results. ? Processes more complex workload stacks. ? Optimizes usage of per-core software licenses. Risk matters today and into the foreseeable future, as challenges to secure systems and data are becoming more frequent and invasive from within and from outside. Oracle SPARC systems approach risk management from multiple perspectiv
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Oracle CX
Published By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath
Published By: IBM APAC     Published Date: Apr 27, 2018
While relying on x86 servers and Oracle databases to support their stock trading systems, processing rapidly increasing number of transactions fast became a huge challenge for Wanlian Securities. They shifted to IBM FlashSystem that helped them cut average response time for their Oracle Databases from 10 to less than 0.4 milliseconds and improved CPU usage by 15%. Download this case study now.
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IBM APAC
Published By: IBM APAC     Published Date: Nov 22, 2017
A user initiates the call and selects the source language, such as Spanish. (In this example, assume that the target language is set to English.) As the user is talking to the support representative, the audio is converted to text using the Speech to Text service. Then using Language Translator, the text is translated to English. English language text is then sent to the Text to Speech service as input. The output audio message is what the support representative hears. All of this happens in near real time. The text from Speech to Text and the Language Translator service also can be stored in a database for analytics. The same process is repeated in reverse for the audio message sent by support personnel.
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source, language, english, spanish, speech to text, database, analytics, audio message, support
    
IBM APAC
Published By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Cisco     Published Date: Apr 07, 2014
Cisco present and build upon their extensive research into Wi-Fi usage and help answer common service provider questions on how money can be made from the explosion of Wi-Fi usage.
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wi-fi, service providers, cisco
    
Cisco
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Ruckus Wireless     Published Date: Jan 27, 2016
The results explored in this market reserach paper send a strong message to school district technology leaders—you need world-class Wi-Fi to push the needle on classroom achievement.
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ruckus, wireless, wi-fi, school, education, education technology, k-12, enterprise applications, business technology
    
Ruckus Wireless
Published By: IBM APAC     Published Date: Jul 09, 2017
In a recent report, Aberdeen's research suggests that Hadoop usage could be a catalyst for an enhanced and well-rounded data strategy. Read on to find out more.
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hadoop, big data, data strategy
    
IBM APAC
Published By: Amazon Web Services     Published Date: Apr 28, 2018
Les technologies d'intelligence artificielle telles que l'apprentissage machine et le Deep Learning permettent d'obtenir des informations et de la précision à deux marques majeures dans des secteurs très différents : la santé et les assurances. Des théories sur les futures incidences de l'intelligence artificielle (IA) sur les entreprises et la société vont florissantes. Mais la réalité du terrain aujourd'hui pour les entreprises et les dirigeants appliquant des technologies comme l'apprentissage machine et l'apprentissage profond à leurs enjeux majeurs est déjà très enthousiasmante. Les modèles de fonctionnement sont refondés en se basant sur les informations obtenues de puissantes capacités cognitives. De nouveaux produits et services améliorent l'expérience client, voire la condition humaine. D'une façon très concrète et significative, l'IA change le monde pour le meilleur.
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Amazon Web Services
Published By: Amazon Web Services     Published Date: Apr 28, 2018
AI-Technologien wie Machine Learning und Deep Learning liefern zwei großen Marken in zwei sehr unterschiedlichen Branchen – Gesundheit und Versicherungen – Insights und Genauigkeit. Theorien zu den zukünftigen Auswirkungen künstlicher Intelligenz (AI) auf die Geschäftswelt und die Gesellschaft sind allgegenwärtig. Aber die Realität, wie Unternehmen sie kennen, die Technologien wie Machine Learning und Deep Learning anwenden, ist schon aufregend genug. Geschäftsmodelle werden anhand der Insights umgestaltet, die durch die leistungsstarken kognitiven Funktionen generiert werden. Neue Produkte und Dienstleistungen verbessern das Benutzererlebnis – um nicht zu sagen die menschliche Existenz. Auf sehr reale und bedeutsame Weise verbessert AI die Welt.
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Amazon Web Services
Published By: Sage People     Published Date: Jan 04, 2019
We are in the midst of a global productivity crisis. The IMF estimates that if productivity growth had followed its pre-2008 financial crisis trend, overall GDP in advanced economies would be about 5% higher today. However, to blame everything on the financial crisis is misleading. The overall trend in productivity growth is stagnant and has been on a downward trend for the last several years. This is costing the U.S. a staggering $450–$550 billion a year. In the U.K., concern is such that there have been calls for the government to set new targets and create an independent watchdog to monitor progress to improve national productivity. There is also a workforce engagement crisis. Most people are simply not engaged at work, with industry research showing that typically 66% of people are either partly or not engaged at all at work. This means that only 1 in 3 people at work are fully motivated and productive. Yet most companies are oblivious to this fact. Some run annual emplo
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Sage People
Published By: Sage People     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
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Sage People
Published By: Sage People     Published Date: Jan 04, 2019
The General Data Protection Regulation (GDPR) is the new legal framework that will come into effect on the 25th of May 2018 in the European Union. EU regulations have direct effect in all EU member states, meaning the GDPR replaces the current Data Protection Directive and applies to all EU member states. The GDPR’s focus is the protection of personal data. In fact, GDPR is one of the biggest shakeups ever seen affecting how data relating to an individual should be handled—and it affects not just companies but any individual, corporation, public authority, agency or other body that processes the personal data of individuals based in the EU. As gatekeepers and processors of personal data, HR and People teams have a crucial role to play in preparing for this step change. The rules on how data is kept and used will become much more stringent, and it’s vital that HR and People teams become more transparent, communicating to employees exactly how their data is processed. In a world wh
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Sage People
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