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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Published By: IBM     Published Date: Dec 01, 2014
With the rise of mobile usage and increased mobile banking functionality, cyber criminals are targeting the mobile channel with advanced malware, cross channel attacks across online and mobile and social engineering that have typically been seen on the PC.
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mobile malware, mobile usage, mobile security, cybercrime, security, it management, wireless, knowledge management
    
IBM
Published By: IBM MaaS360     Published Date: Apr 15, 2015
Federal: This white paper reviews requirements from the National Institute for Standards and Technology (NIST) and the Defense Information Systems Agency (DISA) about Mobile Device security for usage in Federal affairs.
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mobile device security, byod, application security, data security, network security, access control, ssl, secure instant messaging
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Jul 09, 2015
Federal: This white paper reviews requirements from the National Institute for Standards and Technology (NIST) and the Defense Information Systems Agency (DISA) about Mobile Device security for usage in Federal affairs.
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nist requirements, dod requirements, mobile device management, federal affairs, government, networking, security, it management
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Oct 08, 2015
Federal: This white paper reviews requirements from the National Institute for Standards and Technology (NIST) and the Defense Information Systems Agency (DISA) about Mobile Device security for usage in Federal affairs.
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ibm, nist, dod, mobile device management, data security, server security, networking, security
    
IBM MaaS360
Published By: IBM     Published Date: Aug 20, 2015
Every day, emails flood our inbox: tasks are left undone, messages go unanswered, and meetings overwhelm us. Why does work have to be such hard work? The truth is, it doesn’t have to be.
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mail, clarity, collaboration, innovation, network, productivity
    
IBM
Published By: IBM     Published Date: Jan 07, 2016
Safely connect users to cloud applications and help protect the business against cloud-based threats
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ibm, cloud, security, threats, usage, application, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Jul 14, 2016
Safely connect users to cloud applications and help protect the business against cloud-based threats
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ibm, security, cloud applications, cloud, cloud-based threats, networking, enterprise applications
    
IBM
Published By: IBM     Published Date: Oct 18, 2016
The worldwide growth rate of digital data is staggering. If you're a CIO or a data center administrator, data growth statistics aren't just big numbers, they are a big problem -- for your company. Email messages, social media and blog posts, text and instant messages, photos, video and audio, machine-generated data, and transactional detail are on track to overwhelm your storage capacity. Read this paper for practical advice and smarter solutions for managing the information in your organization and getting back to a position of mastery over your data. Get this valuable resource now.
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ibm, analytics, big data, information governance, ecm, information lifecycle governance, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Dec 15, 2016
Join this webcast to learn how IBM messaging solutions, like the IBM MQ Appliance and IBM Message Hub, can help your business make the most of all its opportunities, in the cloud and on-premise, and anywhere in between.
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ibm, middleware, ibm mq appliance, ibm message hub, enterprise applications
    
IBM
Published By: Group M_IBM Q418     Published Date: Sep 25, 2018
There’s no getting around it. Passed in May 2016, the European Union (EU) General Data Protection Regulation (GDPR) replaces the minimum standards of the Data Protection Directive, a 21-year-old system that allowed the 28 EU member states to set their own data privacy and security rules relating to the information of EU subjects. Under the earlier directive, the force and power of the laws varied across the continent. Not so after GDPR went into effect May 25, 2018. Under GDPR, organizations are subject to new, uniform data protection requirements—or could potentially face hefty fines. So what factors played into GDPR’s passage? • Changes in users and data. The number, types and actions of users are constantly increasing. The same is true with data. The types and amount of information organizations collect and store is skyrocketing. Critical information should be protected, but often it’s unknown where the data resides, who can access it, when they can access it or what happens once
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Group M_IBM Q418
Published By: Gomez IT     Published Date: May 23, 2011
Lessons Learned From 35 Website User Experience Reviews Across Six Industries.
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gomez, adele sage, customer experience professionals, website user experience, usability test, navigation, forrester, user goal
    
Gomez IT
Published By: Cisco     Published Date: Jul 11, 2016
As the corporate landscape becomes increasingly mobile, and workers collaborate across a growing range of devices, organizations are implementing an agile and secure unified communications infrastructure. Active deployment of UC technology solutions has been on the rise among enterprises; however, adoption among midsize businesses has been notably slower. Yet in seeking ways to do more with less, midsize organizations are increasingly turning to the cloud and converged networks to provide UC solutions. In October 2013, Cisco commissioned Forrester Consulting to dive deeper into the current usage trends and perceptions of unified communications among midsize organizations (100 to 999 employees) across North America, Asia, and Europe.
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Cisco
Published By: Cisco     Published Date: Jul 11, 2016
Johnsonville Sausage uses SAP HANA analytics on UCS to build market share. In 1945, Ralph and Alice Strayer opened a butcher shop in Johnsonville, Wisconsin. With help from an old family recipe, Johnsonville Sausage has become the number-one sausage brand in the United States. In fact, three out of every four brats sold in the United States are Johnsonville brats.
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Cisco
Published By: IBM     Published Date: Oct 03, 2017
The demand for new data about customers, customer behaviour, product usage, asset performance, and operational processes is growing rapidly. Almost every industry wants new data. Some examples of this are: • Financial services organisations want more data to improve risk decisions, for ‘Know Your Customer (KYC) compliance and for a 360 degree view of financial crime. • Utilities companies want smart meter data to give them deeper understanding of customer and grid usage and to allow them to exploit pricing elasticity. They also want sensor data to monitor grid health, to optimise field service and manage assets. Download now to learn more!
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scaling data, big data, customer behavior, product usage, data integration
    
IBM
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
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calls to action, bds, bulldog solutions, messaging, planning, promotion planning, lead gen, topics
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map
    
Bulldog Solutions
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.
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leapfrog, utilize, interaction, usability, design, marketing, online, strategy
    
LeapFrog Interactive
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
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leapfrog, channel, integration, consumer, marketing, audience, performance, success
    
LeapFrog Interactive
Published By: Vocus, Inc     Published Date: Dec 16, 2008
Identify ways to increase rankings in search engines and drive traffic to your website.  Get tips to optimize your press releases for search engines—reach a broader audience, deliver your message & drive traffic to your website.
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seo press release, seo press releases, optimized press release, vocus, search engine optimization
    
Vocus, Inc
Published By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale
    
Burst Media
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database
    
Silverpop Engage B2B
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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silverpop b2b, b2b, engagement marketing, engagement marketing, online customer engagement, crm, push marketing, pull marketing
    
Silverpop Engage B2B
Published By: Pardot     Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
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pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr
    
Pardot
Published By: VMS     Published Date: Jul 16, 2009
This paper analyzes case studies aimed to determine how changes in public discussion (unpaid media) correlate to changes in business outcomes. It focuses on analyzing tonality and message, and how they modify the effect of pure media coverage volume in correlations against outcomes.
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vms, media coverage, public relations, business outcomes, product sales, prescription volumes, medical procedure codes, customer preference
    
VMS
Published By: Sage SalesLogix     Published Date: May 28, 2009
Before committing to a CRM purchase and implementation, it's good to know the experience of those who have already "been there, done that." It can save time and prevent costly missteps.
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crm, customer relationship management, customer centric, customer-centric, customer service, service, retention, loyalty
    
Sage SalesLogix
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