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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 751 - 775 of 917Sort Results By: Published Date | Title | Company Name
Published By: Oracle     Published Date: Sep 30, 2014
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect your sender reputation.
Tags : 
oracle, marketing, cloud, connected, customer, modern, sales, sites visited
    
Oracle
Published By: Alterian Inc     Published Date: May 04, 2010
The future of email is integration with the rest of the marketing engine to increase the relevancy of your message and heighten the engagement with your customers.
Tags : 
alterian, integrated email marketing
    
Alterian Inc
Published By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
Tags : 
marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing
    
Marketo
Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
Tags : 
email marketing, email blasts. electronic marketing, emerging marketing, internet marketing, e-commerce
    
Marketo
Published By: VeriSign     Published Date: Jul 14, 2010
As consumers are constantly bombarded with messages that their online security is threatened, they can be hesitant to trust any kind of online transaction. If online transactions are your goal, the solution is to add trust signals to your Web site, such as those outlined in this white paper.
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verisign, online retail, seo, customer confidence, security, ecommerce, shoppers, online purchasing
    
VeriSign
Published By: Symantec Corporation     Published Date: Oct 03, 2013
Over the past decade, businesses have had to adapt to an array of technical changes, including an increasingly hostile cyber environment. We saw the early precursors of cybercrime decades ago when computer use was limited to a relatively small group of specialists and electronics enthusiasts. Innovative programmers, some still in high school, would find ways to display annoying messages on their friends’ computers and from there spread to other devices via shared floppy disks.This kind of part practical joke-part vandalism form of malware has been overshadowed by the more serious, technically complex, and financially lucrative form of today’s cybercrime. In this guide, we will examine major types of threats to information security that businesses face today as well as techniques for mitigating those threats. One of the most important tools available to us is SSL technology.
Tags : 
symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: Cisco     Published Date: May 11, 2015
An infographic displaying the time usage and activities of a hypothetical executive.
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innovation, technology, efficiency, communications
    
Cisco
Published By: PostUp     Published Date: Dec 17, 2014
With the addition of mobile technologies, organization’s need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
Tags : 
postup, mobile responsive, mobile email, email marketing best practices, design mobile, designing for mobile, mobile email design, email marketing
    
PostUp
Published By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
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postup, email personalization, personalization, email content, email marketing strategies, behavioral marketing, email marketing trends, blended content strategy
    
PostUp
Published By: Jigsaw     Published Date: May 12, 2010
In sales and marketing - only two things matter: Getting people's attention, and what you tell them when you have it
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jigsaw, value proposition, messages, sales, marketing, seo, google, adwords
    
Jigsaw
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
Tags : 
marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AirDefense     Published Date: Apr 24, 2007
This paper outlines the specific elements of wireless LAN security (perimeter control, access control, date protection, and monitoring) and WLAN management (configuration, fault diagnostics, network usage, and policy enforcement). Reader will gain a keen understanding of how to effectively lockdown a wireless LAN and manage it for peak performance.
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wireless security, wlan, wlans, wlan security, wireless lan, access control, wireless access control, data protection
    
AirDefense
Published By: Silverpop     Published Date: Jan 20, 2007
In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.
Tags : 
email vendors, vendors, email marketing, email management, vendor selection
    
Silverpop
Published By: Message Systems     Published Date: Jan 23, 2007
"Because of Message Systems, today we can intimately and accurately monitor our email. The second an issue arises, we make adjustments to correct it." Find out why Bluestreak's CTO is so pleased in this case study.
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email marketing, deliverability, bluestreak, message systems, messagesystems, email deliverability, e-newsletters, newsletters
    
Message Systems
Published By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
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web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag
    
VisiStat
Published By: Aladdin     Published Date: Aug 21, 2009
Identity theft is a major obstacle financial organizations must overcome to maximize the potential of online banking. USB strong authentication tokens with built-in smartcard technology combat identity theft and fraud, while helping banks meet regulatory compliance.
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compliance, glba, identity theft, pci, authentication, tokens, smartcard, smartcards
    
Aladdin
Published By: Altova     Published Date: Aug 21, 2009
The ability to offer customers business content in multiple formats, such as Web pages, email messages, Word documents, PDF documents, etc., is vital for meeting customers' needs and expectations in today's hyper-competitive Internet economy.
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xml, search engine, multiple format, multiple formats, customer service, content delivery, altova, software development
    
Altova
Published By: Schneider Electric     Published Date: May 03, 2018
While many OEMs are aware of new technologies to make machines more energy-efficient, they are reluctant to make changes due to the perception that it will make their machines more expensive to sell. The constraints of cost reduction, usage of resources and energy reduction are becoming key drivers in the industry as consumers require manufacturers to be more “green”. This paper demonstrates how incorporating sustainable design can add value to their machines and differentiate OEMs from the competition.
Tags : 
    
Schneider Electric
Published By: IBM     Published Date: Apr 23, 2008
The IBM Active Energy Manager is a unique software tool that gives you the detailed information you need to closely and accurately monitor power consumption in your data center. Watch this IBM demo to see the extensive capabilities of Active Energy Manager, from setting automatic caps on energy usage to tracking trends over any time period you specify.
Tags : 
energy, energy efficient, power, data center, datacenter, ibm, ibm opt it, opt it
    
IBM
Published By: IBM     Published Date: Jun 11, 2008
According to Selfserviceworld.com, 50 percent of consumers prefer to use credit cards at self-checkout counters. As credit card usage continues to rise, it's beneficial for retailers to consider non-cash methods of payment. Download the white paper and see how self-checkout solutions from IBM can help increase sales and improve customer satisfaction.
Tags : 
checkout, retail, point of sale, pos, customer service, ibm, mmdg
    
IBM
Published By: IBM     Published Date: Jun 19, 2008
Discover the high performance, flexibility and extreme availability of IBM System x3550 Express rack-mount server. IBM PowerExecutive software manages energy usage to keep costs and heat output down. And advanced predictive failure analysis and Light Path Diagnostics keep you up and running, reduce down time and service costs. Watch this video demo of the IBM System x3550 Express to see how it compares to competitive products and how it can bring savings, power and reliability to your business.
Tags : 
ibm, express seller, system x, server, infrastructure, server hardware, servers
    
IBM
Published By: IBM     Published Date: Sep 18, 2008
When bound to regulation and compliance, process manufacturers find opportunities to grow through enterprise resource planning (ERP). However, 50% of process manufacturers execute non-integrated ERP strategies. This Aberdeen Group research study reveals best practices to help you adapt or select an ERP vendor that improves your business performance.
Tags : 
erp, enterprise resource planning, cindy jutras, process, process industry, chemical, food and beverage, food
    
IBM
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