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Published By: McAfee     Published Date: Dec 09, 2009
Despite the six-year-old CAN-SPAM Act, spammers routinely abuse the law and continue to deliver their obnoxious email. One year ago, a major spam-hosting ISP was shut down, causing an impressive drop in botnet activity. Today, however, spam authors are more active and smarter than ever. Spammers love to tailor their messages to the news and the season. Read this report to gain a greater understanding of current spam threats.
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mcafee, spam, risk management, vulnerability, can-spam, anti-spam, virus, botnet
    
McAfee
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.
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enterprise marketing management, customer marketing, customer communication, marketing channels, interactive marketing, emm, process automation, business technology
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
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enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making making marketing challenging. Learn more about the decision to match the right message to customer.
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ibm, marketing, analytics, decision, connected customer, real time marketing, decision management, customer experience
    
IBM
Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
According to many market research analysts, the global wireless access point (WAP) market is anticipated to continue its upward trajectory and to grow at an impressive compound annual growth rate (CAGR) of approximately 8% through 2020. Many enterprises are utilizing cloudcomputing technology for cost-cutting purposes, eliminating investments required for storage hardware and other physical infrastructures. With significant growth expected in Internet usage, particularly bandwidth consuming video traffic, WAP vendors need to enable their customers to monitor and improve device performance, improve end user experience, and enhance security. These customers include general enterprises that offer Internet access to patrons like airports, hotels, retail / shopping centers and so on. These external Internet access providers can differentiate themselves by offering optimum service through advanced network analytics, traffic shaping, application control, security capabilities and more.
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utilization, challenges, dpi, benefits, airport, public, wifi, qoe
    
Rohde & Schwarz Cybersecurity
Published By: IBM     Published Date: Jul 11, 2012
With the many widely discussed advantages to cloud computing, including elastic scaling, faster service provisioning, greater IT efficiencies and usage based accounting, businesses are increasingly interested in adopting a cloud computing environment.
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public clouds, private clouds, cloud computing, exploratory cloud, departmental cloud, enterprise cloud, exclusive cloud, open cloud
    
IBM
Published By: Genesys     Published Date: Jun 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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customer service, operations, asynchronous, messaging, customer expectations
    
Genesys
Published By: Genesys     Published Date: Jul 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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Genesys
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map
    
Bulldog Solutions
Published By: Magento     Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
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Magento
Published By: Dell Storage     Published Date: Mar 06, 2012
Please join us in this interactive, self-guided tour to determine if Dell EqualLogic storage is right for you.
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fluid, data, data storage, storage, data center, flexibility, compellent, efficiency
    
Dell Storage
Published By: Docusign     Published Date: Feb 16, 2015
This White Paper reveals the legal differences of the electronic signatures usage between countries and how this affects for their business.
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laws of electronic signatures, electronic signatures, electronic signature landscapes, docusign, electronic signature legality, digital signature laws, application security, authentication
    
Docusign
Published By: Entrust Datacard     Published Date: Mar 20, 2017
Microsoft® Office 365™ continues to lengthen its lead as the world’s top enterprise cloud service. Nearly one-in-four employees in Fortune 500 companies are active on Office 365 — and more than 90% of those large enterprises currently have more than 100 active users. Users are clearly becoming more reliant on Office 365, as usage grew at a rate of more than 300% in 2016.
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Entrust Datacard
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
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Qualtrics
Published By: Port25 Solutions     Published Date: Mar 09, 2012
What it does do, in its simplest form, is validate the integrity of the message, thereby assuring that it has not been tampered with during transit.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting
    
Port25 Solutions
Published By: SmartFocus     Published Date: Mar 09, 2015
Successful marketers are waking up to the power of context. Contextualization enables marketers to better understand their customer and their journey – in any moment – and instantly engage them with personal, relevant messages that drive sales and responses.
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personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
    
SmartFocus
Published By: Evergreen Systems, Inc.     Published Date: Dec 16, 2008
This comprehensive white paper applies automation and ITIL best practices to the data center and reviews current industry trends, server automation energy usage issues and a variety of optimization strategies for data center improvement.  The effects of virtualization are explored in-depth.  Includes detailed sections on increasing operational efficiency using workflow analysis, automating and optimizing server change management, reducing infrastructure complexity and developing security, disaster recovery and business continuity procedures.  Step by step instructions for developing metrics and a business case to justify data center and server automation are included.
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evergreen system, data center automation, data center automation manager, network automation, server automation, server virtualization, itil, data center optimization
    
Evergreen Systems, Inc.
Published By: Docusign     Published Date: Feb 16, 2015
This White Paper reveals the legal differences of the electronic signatures usage between countries and how this affects for their business.
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laws of electronic signatures, electronic signatures, electronic signature landscapes, docusign, electronic signature legality, digital signature laws, access control, application security
    
Docusign
Published By: Juniper Networks     Published Date: Jan 11, 2016
Sicherheit im Rechenzentrum ist eine der wichtigsten Prioritäten für Unternehmen. Laden Sie sich dieses IDC White Paper herunter, um einen topaktuellen, umfangreichen Einblick in die Themen zu erhalten, von der Bedrohungslandschaft bis hin zu Vorhersagen sowie aktuellen Lösungen.
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Juniper Networks
Published By: Veeam '18     Published Date: May 07, 2019
Wie wir inzwischen alle wissen, müssen unsere Abwehrmechanismen nur bei einer einzigen Phishing-E-Mail versagen, und schon ist unser Tag ruiniert. Nur ein Klick und der Angreifer ist in Ihrem Netzwerk, kann auf Endgeräte zugreifen und diese mit Malware infizieren, kann kritische Server unter seine Kontrolle bringen, Daten stehlen, unsere Bankkonten leerräumen oder dem Unternehmen anderweitig schaden.
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Veeam '18
Published By: AWS     Published Date: Oct 07, 2019
DigiCert implemented Imperva to protect their hybrid environment. They were already using Imperva’s WAF on-premises to defend against Layer 7 attacks, known threats, and zero-day attacks to rapidly identify the threats that required investigation. By expanding their usage of Imperva, DigiCert was able to extend protection to AWS and maintain their security posture both during and after migration. Imperva’s sophisticated threat detection technology draws upon vast experience in the WAF market. As traffic passes through their network, advanced client classification technology (together with crowdsourcing and IP reputation data) automatically analyzes it to identify and block web application attacks. These include SQL injection, cross-site scripting, illegal resource access, comment spam, site scraping, malicious bots, and other top threats. Granular filters and controls reduce false positives and prevent access from unwanted visitors, while IP address shielding hides the web server’s IP
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AWS
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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Oracle Marketing Cloud
Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
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digital video, online video, digital video consumption, social media and video, tv content
    
Adobe
Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform, crm & customer care
    
Telerik
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