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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 51 - 75 of 940Sort Results By: Published Date | Title | Company Name
Published By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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Oracle
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, marketing research
    
Aberdeen Group
Published By: CA Technologies     Published Date: Jul 14, 2014
No one wants to be forgotten – least of all a presenter. Make sure your audience remembers your message.
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CA Technologies
Published By: Act-On     Published Date: Oct 09, 2015
Tweets with hashtags receive 2X more engagement than those without hashtags (Buddy Media). Used correctly, hashtags will amplify your message like nothing else on social media. All you have to do is apply the right ones at the right times, with a bit of finesse. To give you the tools you need to create and manage your hashtag strategies, we’ve put together this eBook to show you the ropes.
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reachmail, social media, hashtags, effective hashtags, hashtag strategies, search marketing
    
Act-On
Published By: Bazaarvoice     Published Date: Aug 01, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.
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bazaarvoice, holiday sales, growth, cyber monday, boxing day, review usage, traffic, emerging marketing, social media, marketing research
    
Bazaarvoice
Published By: DIR Incorporated     Published Date: Jan 13, 2011
Many companies have a goal of creating messages with "viral" appeal and content. The value of viral sharing is that a message is broadcast and passed along from one person to the next to a rapidly growing audience. This is in
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viral marketing, social media, online marketing, interactive marketing, dir incorporated
    
DIR Incorporated
Published By: BI WORLDWIDE     Published Date: Nov 18, 2015
As we head into a new year, here are the latest trends to ensure your employees get recognized at the right time - and with the right message - in an impactful way.
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recruitment, retention, employee engagement, service anniversary experience, service award, service award investment, employee recognition, human resources
    
BI WORLDWIDE
Published By: Switch Video     Published Date: Jun 05, 2013
In 60 Seconds you will learn why an explainer video is the most effective way to communicate your business or organization's message and the cognitive psychology behind their success. We discuss how to simplify your company’s story, so people know what you do; how to use dual coding theory, so people relate to and remember your story; and how to better connect with your audience, so more people buy your product or service.
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video marketing, video storytelling, online video
    
Switch Video
Published By: Anaplan     Published Date: Sep 07, 2018
Difficile de se passer des tableurs, on les utilise même pour gérer nos finances personnelles au quotidien. Cependant, leur limite est vite atteinte dans un environnement professionnel et quand il s’agit précisément de planification d’entreprise : ils peuvent introduire des erreurs et complexifient la gestion des données et la collaboration. Vous souhaitez un meilleur contrôle de vos données ? Vous envisagez de remplacer vos tableurs par une meilleure alternative pour la planification et l’analyse ? Découvrez les 7 raisons qui ont convaincues les entreprises les plus innovantes à sauter le pas et à faire évoluer leurs processus de planification et d’analyse !
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Anaplan
Published By: MessageLabs     Published Date: Sep 17, 2008
Social and business networking sites are changing the way people talk online. Sites like Facebook, MySpace and Bebo help friends stay in touch while LinkedIn and Plaxo mainly connect business users. They are very popular but present new challenges to IT managers. They seem to have come out of nowhere. For example, Facebook currently has 70m users, 40% of which are located in the US.  The rapid growth of such sites is part of the problem. Companies risk being caught off guard.  Learn how to protect your business from threats posed by online social networking in this 7 Step Guide for IT Managers.
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web security, internet security, social networking, facebook, myspace, my space, social, messagelabs, employee, security, network security, web service security
    
MessageLabs
Published By: TheMarketingScope     Published Date: Oct 28, 2015
Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they’re receptive and hitting them with a message that resonates.
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TheMarketingScope
Published By: Pardot     Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
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pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr, click-thru, form validation, multivariate testing, b2c, website caller id, jigsaw, whois, prospect, suspect, lead source, error messages, drop off
    
Pardot
Published By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
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holiday marketing, personalization, emerging marketing, crm & customer care, marketing research
    
Marketo
Published By: Workplace by Facebook     Published Date: Jun 24, 2019
From Internal Communications to Internal Connections. It’s time to stop thinking about delivering internal communications and start thinking about creating internal connections. When people are connected, you can deliver a truly effective comms strategy that enables collaboration, builds culture and gets the right message to the right people at the right time. 77% of Comms leaders agree that their company is more efficient when people are more connected. 79% believe that building meaningful relationships at work is important. This guide will walk you through a 9-step strategy for creating connected communications in your organization with ease and speed. Download now to find out more.
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Workplace by Facebook
Published By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
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app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging, in-app marketing, user engagement, a/b test, ab test, app marketing best practices, android app marketing, ios app marketing, iphone app marketing, segment users, engage users, market app, message user
    
Localytics
Published By: Symantec.cloud     Published Date: Sep 14, 2010
Spend more time doing something constructive and less time on routine administration.
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messagelabs symantec hosted services, streamline routine operation, it manager, it management, productivity, project management
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Nov 29, 2010
IT Managers Talk About The Pains And Frustrations Of Routine Administration, Maintenance And Upgrades. Hosted services (also known as cloud computing, Software-as-a-Service or SaaS) are a good example and the subject of this paper.
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messagelabs symantec hosted services, cloud computing, software-as-a-service, saas, business process, analytics, database development
    
Symantec.cloud
Published By: Centrix Software     Published Date: Mar 19, 2014
A case study on how consumerization drives AstraZeneca to use workspace management for ‘cloud-first’ collaborative end-user solutions
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it management
    
Centrix Software
Published By: Sage EMEA     Published Date: May 31, 2019
Drive digital transformation through data management and financial compliance
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Sage EMEA
Published By: Sage EMEA     Published Date: May 31, 2019
Making Tax Digital (MTD) is part of a global trend. Governments around the world are making moves to implement electronic data submission and auditing requirements. It makes sense for them, of course – governments say that they are losing billions in tax revenue every year due to non-compliance, whether that’s through simple error or conscious fraud.
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Sage EMEA
Published By: Sage EMEA     Published Date: May 31, 2019
Drive digital transformation through data and financial compliance.
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Sage EMEA
Published By: Plantronics     Published Date: Oct 18, 2013
The following describes some typical UC usage scenarios, and how you can deploy products that will maximize productivity while minimizing downtime, excessive inventory costs, operational overhead, and unsatisfied users.
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plantronics, solutions for uc users, solutions for uc applications, sound innovation, mobile and wired workers, web-based collaboration, voice communications, deploy products, maximize productivity, minimize downtime, minimize excessive inventory costs, minimize unsatisfied users, work environment, voice interactivity, conference calls, it professionslas, successful deployment, unified communications, plantronics headset, cost-effective alternatives
    
Plantronics
Published By: Cisco     Published Date: May 11, 2015
An infographic displaying the time usage and activities of a hypothetical executive.
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innovation, technology, efficiency, communications
    
Cisco
Published By: VMware AirWatch     Published Date: Feb 21, 2017
Businesses running older versions of Citrix XenApp and XenDesktop, or running Citrix on top of Windows Server 2003, have hard choices. You can’t ignore the problem, which will likely require large-scale upgrades of the existing application delivery farms, which in turn often require replacing the entire software stack—and perhaps the hardware, too. Once the need for such a major upgrade has been determined, we recommend a fresher approach than making the default choice to upgrade to the next version of Citrix XenApp. Download this whitepaper to learn how you can take advantage of the opportunity to sail the Safe Passage to VMware Horizon, which offers a clean start, reduces the number of vendors involved with application delivery and improves employee productivity.
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VMware AirWatch
Published By: Dell EMC     Published Date: Sep 12, 2016
Cloud computing is transforming IT in terms of how services are delivered, how infrastructure is deployed and managed, and how IT organizations structure themselves. For the purposes of this study, Forrester is defining a cloud solution as having three major characteristics: “self-service access, full automation of processes and policies, and metering and tracking of usage.”1 It then becomes a question of whether you manage your cloud(s) yourself, outsource it, or use a hybrid combination of private and public cloud resources.
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Dell EMC
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