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social analytics

Results 151 - 175 of 195Sort Results By: Published Date | Title | Company Name
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
Tags : 
social media, social media analytics, marketing analytics, marketing data, crm, customer relationship management, business technology, infrastructure, infrastructure management
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
Tags : 
social media, social media analytics, social media marketing, ibm, unica, crm, customer relationship management, top-line marketing strategy, mass-marketing strategy, business technology, infrastructure, infrastructure management
    
IBM
Published By: Oracle     Published Date: Jan 13, 2014
Watch Oracle’s Thomas Kurian and Doug Clemmans as they explain: Why today’s sales processes have rendered many CRM systems obsolete How Oracle Sales Cloud enables smarter selling, leveraging mobile, social, and big data How smarter selling allows reps to sell more, managers to know more and companies to grow more. You’ll also hear from customers and see a demonstration of Oracle Sales Cloud’s “zero training” user interface. Register to watch now.
Tags : 
sales cloud, salesforce.com, mobile sales, social selling, sales analytics, territory management, sales quota management, sales performance management, sales forecasting, sales compensation, sales operations, contact management, opportunity management, sales collaboration, business technology
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
Tags : 
social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management, social relationship management, marketing and technology collaboration, cmo and cio relationship, customer insight, customer experience, knowledge management
    
Oracle
Published By: Cisco     Published Date: Jan 05, 2015
The four pillars of computing — cloud, mobility, social, and analytics — are driving new levels of network innovation in datacenter networks. These forces are now buffeting the datacenter along with virtualization and the Internet of Things (IoT), resulting in sweeping changes in traffic patterns that expose the limitations of traditional networks and their operational models. To become a resource rather than a bottleneck to overall datacenter performance, the network must deliver not just exceptional performance and scalability but also unprecedented automation and orchestration that can yield agility, flexibility, and service velocity. This Technology Spotlight examines these key trends and discusses the role that Cisco's Application Centric Infrastructure (ACI) plays in addressing these ongoing challenges for enterprise IT and network managers.
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cloud computing, infrastructure, marketplace, application, hybrid, enterprise, it management, enterprise applications
    
Cisco
Published By: Cisco     Published Date: Jan 05, 2015
The current evolution of computing is prompting enterprise datacenters and their associated networks to adopt new approaches. The four pillars of computing — cloud, mobility, social, and analytics — are now the key trends driving new levels of network innovation that will determine the design and operation of datacenter networks over the next several years.
Tags : 
cloud computing, infrastructure, marketplace, application, hybrid, enterprise, it management, enterprise applications
    
Cisco
Published By: Cisco     Published Date: Jan 15, 2015
Today’s adversaries continue to increase their capabilities faster than the defenses deployed to stop them. Whether they are obfuscating their attacks or hiding malicious code within webpages and other files, they are making it more and more difficult to profile and identify legitimate network traffic. This is especially true in firstgeneration network security devices that restrict protection and policies to ports and protocols.
Tags : 
firewall, buyers guide, protocols, next generation, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics, it management, data management
    
Cisco
Published By: Cisco     Published Date: Jan 15, 2015
Most large organizations address network security with an army of tactical point tools like firewalls, VPN gateways, IDSs/IPSs, network proxies, malware sandboxes, web and e-mail gateways, etc. This messy array of independent technologies was adequate ten years ago, but now presents a plethora of operational, policy enforcement, and monitoring challenges. Worse yet, network security defenses are becoming less and less effective at blocking targeted and sophisticated threats and advanced malware attacks.
Tags : 
firewall, next generation, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics, security, it management
    
Cisco
Published By: Cisco     Published Date: Jan 15, 2015
Empirical data from our individual Product Analysis Reports (PARs) and Comparative Analysis Reports (CARs) is used to create the unique Security Value MapTM (SVM). The SVM provides a quick, clear overview of the relative value of security investment options by mapping security effectiveness and value (TCO per protected Mbps) of tested product configurations.
Tags : 
comparitive analysis, datacenter, social, analytics, security, data management
    
Cisco
Published By: Cisco     Published Date: Jan 15, 2015
In today’s dynamic network environment, point-in-time solutions lack the visibility and control you need to implement an effective security policy that will accelerate threat detection and response. And disparate solutions only add to capital and operating costs and administrative complexity.
Tags : 
operating costs, capital, threat detection, visibility, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics, security, data management
    
Cisco
Published By: Cisco     Published Date: Jan 15, 2015
The current evolution of computing is prompting enterprise datacenters and their associated networks to adopt new approaches. The four pillars of computing — cloud, mobility, social, and analytics — are now the key trends driving new levels of network innovation that will determine the design and operation of datacenter networks over the next several years.
Tags : 
firewall, next generation, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics, security, enterprise applications
    
Cisco
Published By: Cisco     Published Date: Jan 20, 2015
The current evolution of computing is prompting enterprise datacenters and their associated networks to adopt new approaches. The four pillars of computing — cloud, mobility, social, and analytics — are now the key trends driving new levels of network innovation that will determine the design and operation of datacenter networks over the next several years.
Tags : 
datacenter, optimization, computing, enterprise, scalability, network, orchestration, innovation, cloud, mobility, social, analytics, networking, enterprise applications
    
Cisco
Published By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
Tags : 
social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management, search marketing, emerging marketing, advertising agencies, crm & customer care
    
Brandwatch
Published By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
Tags : 
seo, email marketing, blogging, ppc, marketing software, social media, lead management, email automation, marketing automation, marketing analytics
    
HubSpot, Inc.
Published By: Oracle     Published Date: Dec 18, 2012
It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media.
Tags : 
oracle, crm, social strategies, branding, optimize social strategies
    
Oracle
Published By: Oracle     Published Date: Dec 18, 2012
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Tags : 
oracle, crm, branding, social strategies, crm & customer care
    
Oracle
Published By: sweetiQ     Published Date: Jan 23, 2014
Successful brands, whether big or small, need ambassadors to trumpet their products and services. Finding the right people to represent you is a task - they are more than influencers. Download this whitepaper and you'll discover that while the best brand ambassadors are loyal customers, developing them may require significant work.
Tags : 
local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ
Published By: sweetiQ     Published Date: Jan 23, 2014
So you're looking for more places to get your website listed? There are thousands of them out there, but finding those truly relevant sites that can help bring traffic and possibly impact your rankings in the search engines usually takes work. Now sweetiQ offers you a way to accomplish this in less than a week. Download the paper to learn more about how you can get access to these listings and ensure that your information is accurate.
Tags : 
local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ
Published By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : 
meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening, media listening, social media, internet marketing
    
Meltwater
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
Tags : 
social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management, emerging marketing
    
Brandwatch
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
Tags : 
social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management, emerging marketing, marketing research
    
Brandwatch
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on: • What reputation monitoring actually means • How to identify a crisis & assess the damage • Real-world examples from Marriott, United Airlines and Walmart/Asda
Tags : 
social media, social analytics, social media monitoring, crisis management, reputation management, social listening, social business intelligence, brand monitoring, social media management, emerging marketing, marketing research
    
Brandwatch
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