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tailored audience

Results 1 - 6 of 6Sort Results By: Published Date | Title | Company Name
Published By: Progress     Published Date: Jan 22, 2019
While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.
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Progress
Published By: Jebbit     Published Date: Jun 12, 2018
How can you strike the right balance? It’s paradoxical...and annoying. Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. After Cambridge Analytica, data breaches, and creepy advertising practices, the only way forward is to build (and maintain) trust with your audience. Download this new report to learn: How did we get here? With so much data at our fingertips, what went wrong? How do consumers feel about personalization in 2018? How to get ahead and stay ahead. What data to keep, and what to throw out.
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privacy, paradox, consumer, data, marketers
    
Jebbit
Published By: Quantcast     Published Date: Feb 13, 2015
Twitter ist ein globales Phänomen, das die Art, wie Marken und Konsumenten online miteinander interagieren, quasi buchstäblich verändert hat. Erst kürzlich hat Twitter eine Werbemöglichkeit gelauncht, mit der Unternehmen und Marken ihre Tweets und Accounts über Zielgruppen-Targeting an die richtigen Nutzer ausliefern können. Diese neue Werbeform – bekannt als „tailored audiences” oder „maßgeschneiderte Zielgruppen” – ermöglicht es Unternehmen, ihre eigenen Daten zu verwenden, um ein detaillierteres Targeting zu erstellen und noch bessere, maßgeschneiderte Werbung über Twitter auszuliefern.
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tailored audiences, quantcast, real time-marketer, twitter, emerging marketing, social media
    
Quantcast
Published By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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twitter, real-time advertiser, custom audience, quantcast, ad targeting, emerging marketing, social media
    
Quantcast
Published By: Quantcast     Published Date: Feb 13, 2015
Twitter est un phénomène mondial qui a littéralement bouleversé les interactions en ligne entre les marques et les consommateurs. Récemment, Twitter a lancé une option publicitaire permettant aux marques de diffuser des Tweets et des comptes sponsorisés auprès des utilisateurs avec un ciblage d’audience spécifique. Cette offre, appelée «tailored audience», permet aux annonceurs d’utiliser leurs propres données afin d’affiner leur ciblage et de diffuser davantage de publicités personnalisées via la plateforme Twitter. Téléchargez notre guide pour en savoir plus!
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twitter, tailored audience, quantcast, emerging marketing, social media
    
Quantcast
Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach, mobile marketing, twitter advertising, online advertising, tailored audience, emerging marketing
    
Quantcast
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