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CWJobs Whitepaper Directory

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Results 126 - 150 of 257Sort Results By: Published Date | Title | Company Name
Published By: IBM     Published Date: May 22, 2013
When it comes to application infrastructure, some of the burning questions that organizations are asking themselves include: If I host some of my application functionality in the could, how do I integrate that with my existing on-premises applications? How do I integrate my on-premises application with external business partners? Everyone is talking about platform as a service (PaaS). Should I use it? If so, when and when not? In this research, we address these questions by introducing the concept of iPaaS, a specific form of PaaS targeting integration and governance requirements, and how it can be used to address cloud-to-on-premises and other related requirements.
Tags : 
ibm, cloud, infrastructure, applications, application infrastructure, platform as a service, ipaas, paas, cloud computing, virtualization, infrastructure management
    
IBM
Published By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing conversion in your marketing and how to bring effectively bring these tips and action items to your organization!
Tags : 
targeting, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, email marketing, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle
Published By: Intercom     Published Date: Oct 08, 2015
An effective messaging strategy means targeting the right users with the right message at the right time and place. Failing to do so leads to customers mentally, or literally, unsubscribing from you. From the makers of Intercom, a customer communications platform, this book teaches you how to increase customer engagement in three ways: 1. Define the audience for your message by segmenting users according to behavior and action. 2. Craft a message for maximum impact; what voice, tone, format, and language to use. 3. Discern the right way and the right time for a message and know what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
Tags : 
customer onboarding software, user engagement, in-product communication, in-product messaging, onboarding software, customer engagement software
    
Intercom
Published By: McAfee     Published Date: Mar 31, 2017
NSS Labs performed rigorous testing of McAfee Endpoint Security v10.5 across a multitude of attack threat vectors targeting a very dynamic enterprise class endpoint attack surface. In addition, McAfee Endpoint Security v10.5 was evaluated for it's resistance against several evasion categories and false positive testing. This test was conducted free of charge and NSS did not receive any compensation in return for McAfee's participation. Download a complimentary copy ($750 value) of this NSS Labs individual test report that provides detailed information not available elsewhere.
Tags : 
endpoint attack, endpoint protection, security, nss
    
McAfee
Published By: Crowd Science     Published Date: Jul 14, 2011
This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire.
Tags : 
crowd science, scale, audience research, display advertising, targeting, demographics, website demographics, market research, marketing surveys, site satisfaction, audience segment, demographic analysis, online survey, survey research
    
Crowd Science
Published By: Eloqua     Published Date: Sep 28, 2011
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : 
email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation, audience targeting
    
Eloqua
Published By: Skillsoft     Published Date: Mar 03, 2015
This paper offers a set of best practices for identifying learning needs that support business priorities, align a solution and measure results. It is a consolidated set of ideas, tips and techniques collected from the experiences of Skillsoft customers.
Tags : 
learning management, business priorities, learning growth model, e-learning, performance tools, performance requirements, human resources services, employee performance management, elearning
    
Skillsoft
Published By: Sitecore     Published Date: Sep 10, 2015
A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.
Tags : 
crm, cms, targeting, social, webpages, sitecore, search marketing, crm & customer care, e-commerce
    
Sitecore
Published By: Sitecore     Published Date: Sep 10, 2015
More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.
Tags : 
wpm, sitecore, content profiling, segmentation targeting, online business, search marketing, email marketing, emerging marketing, crm & customer care, marketing research, e-commerce
    
Sitecore
Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
Tags : 
multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence, loyalty, business operations, omnichannel, real-time, engage, solutions
    
Infogroup Targeting Solutions
Published By: Infogroup Targeting Solutions     Published Date: Jul 09, 2013
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
Tags : 
marketing analytics, business analytics, marketing strategy, retail marketing
    
Infogroup Targeting Solutions
Published By: Ensighten     Published Date: Aug 15, 2013
Aberdeen Research Brief , Big Data for Marketing: Targeting Success
Tags : 
ensighten, data, big data, marketing, targeting success, data analytics
    
Ensighten
Published By: Tealium     Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
Tags : 
tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation, marketing attribution, integrated marketing, digital marketing, page tag, site tag, site speed, tagging, page code, tracking code, omniture, google analytics, webtrends
    
Tealium
Published By: Tealium     Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
Tags : 
tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation, marketing attribution, integrated marketing, digital marketing, page tag, site tag, site speed, tagging, page code, tracking code, omniture, google analytics, webtrends
    
Tealium
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Tags : 
email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
Tags : 
    
MoreVisibility
Published By: MoreVisibility     Published Date: Dec 19, 2017
Although keyword-targeting and on-page search engine optimization are just some areas that search engines evaluate when ranking pages, it is important to get these elements “right.” This complimentary white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts. Topics include: How to create content for users first, search engines second Body Copy Optimization Checklist Keyword Targeting Best Practices Meta Data Checklist with Downloadable Template Images & Multimedia Content Checklist
Tags : 
    
MoreVisibility
Published By: Webtrends     Published Date: May 12, 2010
Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.
Tags : 
webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
Published By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
Tags : 
webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
    
Webtrends
Published By: Webtrends     Published Date: Apr 21, 2010
Change the way you approach customer targeting forever. Segments is a new add on to Webtrends Visitor Data Mart that makes building a customer segment drag-and-drop simple. Use it to quickly explore your data and uncover new targeting opportunities. And then easily export your segment to the marketing tool of your choice.
Tags : 
webtrends, targeting, data mart, marketing tools, segmentation, segments
    
Webtrends
Published By: Lumension     Published Date: Sep 18, 2012
With the sophistication and sheer volume of exploits targeting major applications and operating systems.
Tags : 
vulnerability management, lumension, best practices, patch management, business technology
    
Lumension
Published By: ExactTarget     Published Date: May 03, 2013
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an email partner you can trust! See how ExactTarget can help your small business make a huge impact, starting with the same email marketing software that brands like Microsoft and Expedia use.
Tags : 
exacttarget, email marketing, digital marketing, email targeting, email marketing campaigns
    
ExactTarget
Published By: GumGum     Published Date: Aug 14, 2013
Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.
Tags : 
in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting
    
GumGum
Published By: Ektron     Published Date: Jun 03, 2014
Increase relevancy and visitor engagement on your site with personas & content targeting
Tags : 
ektron, content targeting, lead nuturing, website, roi, relevancy, website development, emerging marketing
    
Ektron
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