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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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targeting

Results 226 - 250 of 257Sort Results By: Published Date | Title | Company Name
Published By: Omniture     Published Date: Oct 10, 2007
Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
Tags : 
behavior, behavioral, behavioral marketing, behavioral targeting, target, targeting, omniture
    
Omniture
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
Tags : 
customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry, enterprise applications
    
Customer Chemistry
Published By: Bronto     Published Date: Jan 03, 2013
With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge.
Tags : 
esp, email marketing, retail, automation, automated, marketing, digital marketing, software, advertising agencies, crm & customer care
    
Bronto
Published By: Jigsaw     Published Date: Nov 17, 2010
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
Tags : 
jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b, b2b, leads, data leads
    
Jigsaw
Published By: ScriptLogic     Published Date: Aug 18, 2011
One of the biggest complexities in desktop management is the fact that no organization has a single desktop configuration and need. There should and there is a better way. Download this whitepaper to find out more.
Tags : 
scriptlogic, desktop management, desktop configuration, dial, vpn, gpo, group policy objects, granular targeting criteria, ip networks, local area networking, service management
    
ScriptLogic
Published By: ScriptLogic     Published Date: Aug 23, 2011
Free Whitepaper | The Definitive Guide to Logon Script Replacement
Tags : 
scriptlogic, desktop management, desktop configuration, dial, vpn, gpo, group policy objects, granular targeting criteria, ip networks, local area networking, service management
    
ScriptLogic
Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
5 Social Media Best Practices for Retail Brands
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spredfast, social media, best practices for retail brands, marketing, audience targeting, retail brands
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how to properly leverage your social media networks in order to properly identify your specific audience and target their wants and needs.
Tags : 
segmentation, targeting, social audience, leveraging social media, social media, netoworks, social media networks, target audiences, brand, business technology, research
    
Spredfast, Inc.
Published By: Infogroup Targeting Solutions     Published Date: Oct 01, 2013
In this whitepaper, learn best practices on how you can better target consumers that are now eligible to receive benefits under the Affordable Care Act.
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Infogroup Targeting Solutions
Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
Tags : 
adobe, web content management, customer experience, commerce platforms, analytics, on-site search, platforms, business technology, advertising agencies, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
Tags : 
digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation, business technology
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
Tags : 
content marketing, digital marketing, online marketing, online marketers, adobe
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Think targeting ticks customers off? Actually, it's quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That's why targeted and personalized content is more important now than ever before. Download this paper for 32 insightful tips to help you stay ahed of the competition, so you can make 2013 your most successful and profitable year ever.
Tags : 
consumer targeting, targeting, brand messaging, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
Tags : 
adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding, internet marketing, e-commerce
    
Adobe
Published By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
Tags : 
email marketing, email automation, conversion rates, email targeting
    
PulseConnect
Published By: PulseConnect     Published Date: Sep 04, 2012
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
Tags : 
email lists, email subscribers, email marketing, email targeting, case studies, jetblue, healthconnect one, infusionsoft, gamersfirst, triggered emails
    
PulseConnect
Published By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : 
digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, win rfps, new online strategies, new online marketing, emerging marketing, advertising agencies, internet marketing
    
Semcasting
Published By: Semcasting     Published Date: Aug 29, 2013
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
Tags : 
digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, digital target, online marketing strategies, ip address targeting, ip geo targeting ip zones, online retail marketing, retail marketing, online privacy, third-party cookies, retargeting, retail marketing services
    
Semcasting
Published By: Turn     Published Date: Mar 13, 2013
Tech for Cross-Channel Ad Targeting
Tags : 
cross-channel ad targeting, advertising strategy, real-time bidding, digital marketing, advertising agencies, internet marketing
    
Turn
Published By: CEB     Published Date: Sep 04, 2013
Analysis on the key challenges, developments, and innovations affecting corporate and business finance. This edition helps you to compare your cost and growth assumptions with peers, establish a finance-friendly corporate culture, develop critical guidance-based skills on your team, mobilize global cash balances, increase the effectiveness of investor targeting, and improve business analytics.
Tags : 
corporate culture, thought leadership, finance talent, cash balances, investor targeting, finance outlook, business analytics, finance
    
CEB
Published By: Oracle     Published Date: Nov 05, 2013
The key is knowing your target audience and creating video content relevant to them. This paper provides some key insights into how you can maximize your video’s effectiveness in social streams.
Tags : 
branding, branded video posts, video posts, multimedia, engagement, audience targeting, video content, social media, branding, sales
    
Oracle
Published By: Symantec     Published Date: Oct 07, 2014
Last year, Mac malware increased by 66% with a single, high-profile attack infecting over 600,000 machines. Malware authors are targeting unsuspecting Mac users and gaining access to organization's data. Still wondering whether Macs need protection? See what advice a senior strategic analyst at ESG has to share.
Tags : 
enterprise, mac security, cybercrime, malware, data, high-profile attack, infection, security
    
Symantec
Published By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach today’s empowered customer, but what’s that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organization’s digital marketing team.
Tags : 
multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing
    
Monetate
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