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Results 101 - 125 of 7412Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, advertising agencies, marketing research
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Im Zuge der Entwicklung des digitalen Ökosystems um das traditionelle Marketing entstanden isolierte Abteilungen, was unterschiedliche Botschaften, Kampagnen und Erlebnisse zur Folge hatte. Zur Schaffung einheitlicher und ansprechender Erlebnisse auf allen Kanälen ist großes Engagement im gesamten Unternehmen erforderlich.
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marketing, customer experience
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Aujourd’hui, certaines prévisions sont moins complexes qu’elles ne l’étaient auparavant. Nous disposons désormais d’une quantité d’informations sans précédent sur les consommateurs et de la technologie adéquate pour faire parler les données. Les marketeurs peuvent prévoir avec une grande précision le comportement des clients, parfois même avant que ces derniers ne sachent eux-mêmes ce qu’ils vont faire.
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data, information available, customer, customer experience, customer relationship
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
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content management, customer experience, content management, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
content management, customer experience, content management, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them.
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crm, customer experience, client experience
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them.
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crm, customer experience, client experience
    
Adobe
Published By: Adobe     Published Date: Jan 20, 2017
?De nos jours, les clients échappent à vos systèmes de gestion de la relation client (CRM) et aux technologies de suivi du parcours de navigation qui vous permettaient de les suivre. Ils naviguent désormais de device en device et de canal en canal, imprévisibles et souvent anonymes. Ils se sont également éloignés de l’entonnoir des ventes, qui autrefois les conduisait lentement mais sûrement de la découverte à l’achat.
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Adobe
Published By: Adobe     Published Date: Jan 22, 2017
De nos jours, les clients échappent à vos systèmes de gestion de la relation client (CRM) et aux technologies de suivi du parcours de navigation qui vous permettaient de les suivre. I
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crm, customer experience, client experience
    
Adobe
Published By: Adobe     Published Date: Jan 22, 2017
Marketer im Finanzdienstleistungssektor haben im Lauf der Zeit schon viele hervorragende Akquisestrategien kommen und gehen sehen. Einst standen Filialen im Zentrum der Akquise, und das aus gutem Grund. Der persönliche Kundenkontakt bot Unternehmen einen bedeutenden Vorteil beim Ermitteln der Kundenbedürfnisse und beim Empfehlen der richtigen Produkte. Es war möglich, Kunden zu befragen, nachzuhaken, ihre Wünsche festzustellen und sie sogar dazu zu bewegen, an Ort und Stelle auf ihr Konto einzuzahlen.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Vor einigen Jahren beschloss die viertgrößte Genossenschaftsbank des US-Bundesstaats Illinois, ihren Marketing-Auftritt komplett umzugestalten. Innerhalb von nur einem Jahr aktualisierte die Baxter Credit Union (BCU) ihr veraltetes Kampagnenverwaltungssystem und zentralisierte die bislang verteilten Mitgliederdaten. Das Ergebnis: ein besseres Kundenerlebnis und eine höhere Rendite.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
A few years ago, the fourth largest credit union in Illinois embarked on a marketing makeover. In just one year, Baxter Credit Union (BCU) upgraded its outdated campaign management system and harnessed its scattered member data, creating more meaningful customer experiences and increasing profitability.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Au fil du temps, les marketeurs qui se consacrent aux services financiers ont été témoins de l’émergence et du déclin de bien des stratégies d’acquisition. Les agences physiques dominaient autrefois l’univers des achats.
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Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Adobe
Published By: Adobe     Published Date: Feb 05, 2013
It's often said that "nothing happens until someone sells something." In the end, the proof of sale is usually with a legally binding signature. This white paper will investigate the opportunity for signature management via the web and more.
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adobe, last mile, sales process, adobe systems, signature management, strealining, knowledge management, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
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adobe, forrester wave, web content management, application development, experience, sitecore, search marketing, email marketing, website development, emerging marketing, social media, internet marketing, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2015
Hoje, oferecer um produto melhor não é suficiente. Um atendimento melhor ao cliente também não. Na verdade, muitas formas utilizadas pelas empresas para se diferenciar no passado não funcionam mais. A tecnologia nivelou o cenário competitivo.
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tecnologia, design, digitalmente, mercado, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2016
Competition is the number one pressure faced by today’s HCM teams – by a 69% margin! Of all the pressures that contemporary HR teams face, finding and keeping quality talent ranks above everything else. As a part of that, Best-in-Class organizations need to focus on optimizing the employment experience, from hiring and onboarding, to ongoing management and transition. This report from Aberdeen explores how electronic signature solutions, as well as other digital HR technologies, can improve the employment experience throughout the journey. Read this report to learn: • Why Best-in-Class HR departments are investing in employee-friendly technologies • How digital solutions can impact employee experience, and why that matters for HR • How electronic signatures complement HRIS applications and streamline many HR processes
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hr organizations, hris, esignature, customer management, sales effectiveness, human capital management, knowledge management
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2016
In this white paper learn how e-signatures are making workflows easier and more productive than ever before. Learn how e-signatures remove the last barrier between a hybrid paper-to-digital workflow to an all-electronic process, dramatically accelerating closure in any type of transaction that requires a contract—sales, employment and hiring, purchase orders, legal agreements, and more.
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digital, digital systems, mobile, broadband, wireless, web applications, networking, knowledge management, enterprise applications
    
Adobe
Published By: Adobe     Published Date: Apr 11, 2016
A Adobe foi nomeada líder na Forrester Wave™: Plataformas de Experiências Digitais, segundo o relatório do último trimestre de 2015. Não importa o tamanho do seu negócio, a Adobe Marketing Cloud te dá o poder de entregar experiências individuais relevantes. Baixe o relatório para descobrir o que a Forrester tem a dizer sobre o que temos a oferecer.
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adobe, experiências digitais, forrester, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 16, 2016
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, enterprise applications, business technology, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 16, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, roi, enterprise applications, business technology, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, enterprise applications, business technology, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM.
Tags : 
dam. digital asset, management, asset management, asset creation, customer experience
    
Adobe
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